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Authenticity and trustworthiness

Posted: Tue Jan 21, 2025 8:36 am
by phonenumber
This also protects your account from fraud. It’s finland b2b leads not uncommon for impersonation accounts to crop up, especially if your brand stands to make money through TikTok Shop. If a TikTok user happens upon an account impersonating your brand, the blue checkmark may be the only safety measure that keeps them from getting scammed.

Credibility
A verification from TikTok tells your audience that your brand is legitimate. When you verify your business identity, you create a safer, more transparent experience for users and advertisers. Your verified business name will be displayed on all your content and under ads shown to customers.

Audience and engagement growth
Getting verified on TikTok can help your account grow faster. Some people believe that verified accounts are prioritized on TikTok’s For You page (FYP). If this rumor is true, getting verified could expand your reach, helping you get more views quickly.

Even if your content isn’t prioritized on the FYP because of your verification status, the enhanced brand authority, credibility and trustworthiness will influence more people to follow and engage with your account.

You understand why being verified is so important. But how do you get verified on TikTok?