lack of real sales for several months;
Posted: Tue Jan 21, 2025 8:27 am
Myth 1. Quick results
B2B is generally characterized by a long transaction period (on average, from several weeks to several months), and the complexity of IT products aggravates the situation. This entails several problems at once:
the difficulty of measuring the effectiveness luxembourg telegram database of specific advertising channels due to the large time gap between placement and transaction;
high customer acquisition costs.
Therefore, creating a successful advertising campaign requires patience, a systematic approach, targeting specific audience clusters and careful pre-sales preparation.
Myth 2. Advertising works autonomously without a marketing strategy
If an IT company marketer plans to use context or targeting just from time to time to close sales “holes”, the result is unlikely to be good. The complexity of the products and the long period of closing the deal are unlikely to allow sales here and now. It is better to use a comprehensive approach to advertising: a well-developed marketing strategy, portraits of target audience segments, a positioning and communication strategy, a website with comprehensive information. And only then launch advertising campaigns based on this.
Myth 3. Cheap leads
When it comes to development services with budgets, on average, from 200-300 thousand to 1-2 million rubles, it is unlikely that the cost of a lead will be 500 rubles. More precisely, it is possible, but this is more an exception than a rule, and the lifespan of such clients may be short. Therefore, it is simply unreasonable to set an advertising budget based on a low cost of a lead or to set such KPIs for a marketer. Such advertising will almost certainly take a lot of effort and will not give a noticeable result.
B2B is generally characterized by a long transaction period (on average, from several weeks to several months), and the complexity of IT products aggravates the situation. This entails several problems at once:
the difficulty of measuring the effectiveness luxembourg telegram database of specific advertising channels due to the large time gap between placement and transaction;
high customer acquisition costs.
Therefore, creating a successful advertising campaign requires patience, a systematic approach, targeting specific audience clusters and careful pre-sales preparation.
Myth 2. Advertising works autonomously without a marketing strategy
If an IT company marketer plans to use context or targeting just from time to time to close sales “holes”, the result is unlikely to be good. The complexity of the products and the long period of closing the deal are unlikely to allow sales here and now. It is better to use a comprehensive approach to advertising: a well-developed marketing strategy, portraits of target audience segments, a positioning and communication strategy, a website with comprehensive information. And only then launch advertising campaigns based on this.
Myth 3. Cheap leads
When it comes to development services with budgets, on average, from 200-300 thousand to 1-2 million rubles, it is unlikely that the cost of a lead will be 500 rubles. More precisely, it is possible, but this is more an exception than a rule, and the lifespan of such clients may be short. Therefore, it is simply unreasonable to set an advertising budget based on a low cost of a lead or to set such KPIs for a marketer. Such advertising will almost certainly take a lot of effort and will not give a noticeable result.