International marketing challenges
Posted: Tue Jan 21, 2025 8:26 am
Though international markets are more accessible than netherlands b2b leads ever, global marketing still comes with its own set of nuances. These are some of the main challenges, and how you can overcome them.
Understanding cultural differences
People around the world interpret things differently. Even something as simple as color will have different connotations in certain places.
Effective cross-cultural marketing means always being aware of these cultural differences, and avoiding cultural appropriation. This is only possible by working with people with lived experience in different societies, cultures or backgrounds.
Managing logistics
Marketing efforts are possible online, but you’ll need to establish a logistics system for shipping physical products abroad.
Logistics will depend on what you’re selling. Be aware of things like shipping costs, delivery times or online delivery methods before you start marketing in new regions.
Navigating regulations
Countries have different legal systems, taxation laws, tariffs and other rules that govern businesses.
For example, the EU’s GDPR regulation has prompted international marketers to rethink how they collect and use EU customer data.
Make sure you’re aware and compliant with all regulations in your chosen region before you start pursuing sales.
Understanding cultural differences
People around the world interpret things differently. Even something as simple as color will have different connotations in certain places.
Effective cross-cultural marketing means always being aware of these cultural differences, and avoiding cultural appropriation. This is only possible by working with people with lived experience in different societies, cultures or backgrounds.
Managing logistics
Marketing efforts are possible online, but you’ll need to establish a logistics system for shipping physical products abroad.
Logistics will depend on what you’re selling. Be aware of things like shipping costs, delivery times or online delivery methods before you start marketing in new regions.
Navigating regulations
Countries have different legal systems, taxation laws, tariffs and other rules that govern businesses.
For example, the EU’s GDPR regulation has prompted international marketers to rethink how they collect and use EU customer data.
Make sure you’re aware and compliant with all regulations in your chosen region before you start pursuing sales.