Retailtainment: What is it and how does it work?

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Here is a fragment of the presentation of the smart mirror from MemoMi:


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Augmented reality in the app
It confidently strides across the planet, flashing in mass lebanon telegram database culture with individual events like the craze for Pokemon. An excellent example of the marketing application of AR is IKEA's services for "trying on" furniture in a room. Their most recent idea is a prototype of the IKEA Studio application, which allows not only to arrange furniture, but also to completely change the appearance of a real room in virtual reality, for example, to repaint the walls or dim the lighting.

A fragment of the IKEA Studio presentation with a view of the room before and after from the Holographica channel :

Retailtainment: What is it and how does it work?

Retailtainment: What is it and how does it work?

Another recent example of AR technology is the mobile app House of the Dragon: DracARys. It was part of a gigantic HBO advertising campaign worth more than $100 million. In the app, you need to raise your dragon from an egg, take care of it, and upgrade its skills. In addition, in some real locations in Canada, you can “release” the dragon to fly, watching it interact with landmarks.

Fragment from the presentation of the HOTD application: DracARys: