Newsroom has been designed from the ground up,
Posted: Sun Dec 22, 2024 5:08 am
Disselhoff, who is both Deputy Editor-in-Chief and Content Director of Computer Bild, explained:
“We needed a standard set of data in a tool that was easy to use and made to fit into the overall working day of editors; something that gave fast, reliable feedback on whether our content russian business mailing list was working or not – do we need to drill deeper into a topic, for example? Showing us where our traffic was coming from, what are the trends…”
Computer Bild, owned by Axel Springer, is Germany’s largest portal for technology news, reviews, tests, buying recommendations, and downloads. In addition, the fortnightly print magazine, published in nine countries, is one of Europe’s best-selling computer titles.
As a Taboola publisher partner, Computer Bild is able to benefit from using Newsroom, Taboola’s audience analytics platform for publishers.
working with some the largest digital publishers in the world, and is aimed specifically at journalists and editors. Real-time and historical article data is presented on a single platform view, engineered to fit directly into editorial workflows.
Once Newsroom was introduced, it quickly became the go-to tool for Computer Bild editors, even instilling a sense of competition amongst journalists eager to find out if their stories were outperforming their colleagues’, and challenging the traditional ‘gut instinct’ approach to publishing.
“Sometimes you get a gut feeling that a particular topic could be good for us, but it can be misleading. Newsroom Insights informs you quickly whether you are right or wrong and determines how a topic is selected and produced.”
Newsroom Insights also influence what goes into the Computer Bild print magazine.
For example, a Computer Bild editor monitoring Newsroom’s real-time insights noticed that a short online story about the loss of a popular mobile banking function following a company merger was attracting a huge amount of traffic for the site. The function was of significant interest to online readers.
The decision was quickly made to enhance the online story by creating a more in-depth feature and producing a video to build engagement. The story was then re-worked for publication in the magazine.
“Normally we wouldn’t consider covering a Fintech topic for the magazine, but we couldn’t ignore the data,” said Disselhoff.
Covid was a step-change too, with both site users and Computer Bild’s 70 editors and journalists being forced to work from home.
Audience traffic peaks flattened as commuting stopped and new readership trends began to emerge. The reliance on accurate, real-time data had never been more important and became an essential part of the daily workflow.
“We needed a standard set of data in a tool that was easy to use and made to fit into the overall working day of editors; something that gave fast, reliable feedback on whether our content russian business mailing list was working or not – do we need to drill deeper into a topic, for example? Showing us where our traffic was coming from, what are the trends…”
Computer Bild, owned by Axel Springer, is Germany’s largest portal for technology news, reviews, tests, buying recommendations, and downloads. In addition, the fortnightly print magazine, published in nine countries, is one of Europe’s best-selling computer titles.
As a Taboola publisher partner, Computer Bild is able to benefit from using Newsroom, Taboola’s audience analytics platform for publishers.
working with some the largest digital publishers in the world, and is aimed specifically at journalists and editors. Real-time and historical article data is presented on a single platform view, engineered to fit directly into editorial workflows.
Once Newsroom was introduced, it quickly became the go-to tool for Computer Bild editors, even instilling a sense of competition amongst journalists eager to find out if their stories were outperforming their colleagues’, and challenging the traditional ‘gut instinct’ approach to publishing.
“Sometimes you get a gut feeling that a particular topic could be good for us, but it can be misleading. Newsroom Insights informs you quickly whether you are right or wrong and determines how a topic is selected and produced.”
Newsroom Insights also influence what goes into the Computer Bild print magazine.
For example, a Computer Bild editor monitoring Newsroom’s real-time insights noticed that a short online story about the loss of a popular mobile banking function following a company merger was attracting a huge amount of traffic for the site. The function was of significant interest to online readers.
The decision was quickly made to enhance the online story by creating a more in-depth feature and producing a video to build engagement. The story was then re-worked for publication in the magazine.
“Normally we wouldn’t consider covering a Fintech topic for the magazine, but we couldn’t ignore the data,” said Disselhoff.
Covid was a step-change too, with both site users and Computer Bild’s 70 editors and journalists being forced to work from home.
Audience traffic peaks flattened as commuting stopped and new readership trends began to emerge. The reliance on accurate, real-time data had never been more important and became an essential part of the daily workflow.