The fact is that we were so excited about what we learned from the book “Why” that we decided to create and document our culture and defined the seven values that from then on should guide our actions and decisions:
Ok, but how can a well-defined culture help a company make more profit?
According to Endeavor , “organizational culture is responsible for bringing together habits, behaviors, beliefs, ethical and moral values, and the internal and external policies of a company .” In practical terms (lol), a company’s culture has the power to show how it operates and how it will achieve the results it seeks.
Already in the process of defining the values attorney email list that would be part of our Culture, we felt results as we defined how we would like our company to behave and, just as importantly, how we would not like our company to act.
Currently, whenever doubts arise about which path to follow to achieve our goal of Democratizing Digital Marketing, we look for the answer in our Culture and with this we produce more consistent, long-lasting results that are aligned with the stance we seek for our company.
Have a AAA Team
It is no wonder that the first value or rule of the Green Elephant Culture is to have an AAA Team, that is, to have the best brains together to achieve our goal of Democratizing Digital Marketing.
We entrepreneurs need people who think like us, who see the business the way we do, who act in a way that simply informs us and gives us an opinion on their decisions and doesn't ask us all the time what to do. This gives us free time to think about strategic issues for the company, as well as having some free time for our personal lives.
It's the people who make a company, so it's their quality that generates more or less results, it's that simple.
As Jorge Paulo Lemann likes to say , “People are something that the owner has to be involved with, it is as important as selling or producing cheaply .” Why does one of the most successful businessmen in the world give so much importance to hiring people? Because it increases the company’s profits!