Instead of using keywords like Google, Facebook Ads allows businesses to target their audience based on people’s behavior and interests. You can reach your target audience based on criteria such as:
geographical area;
age range;
gender;
job;
relationship status;
educational level;
age of children, etc.
Facebook Ads also has different types of ads, christian churches email list want to know what they are? Keep reading!
Brand awareness: This type of Facebook Ads aims to reach people who are more likely to pay attention to your ads and increase awareness of your brand;
Reach: Show your ad to the maximum number of people;
Traffic: this is a very interesting alternative, as you have the possibility of sending the audience reached by the ad to your website or also to your landing pages , increasing traffic on these pages;
Engagement: Gets more people to see your post or page and engage with it. Engagement can include comments, shares, likes, event attendance, and giveaway submissions;
Video Views: Promote videos to increase awareness of your brand;
Lead generation: collects lead information from people interested in your business when the user clicks on the ad banner and is directed to a landing page outside of Facebook, where they fill in information in exchange for a product or service;
Conversions: Drives people to take action on your website or app, such as adding payment information or making a purchase. You need to use the Facebook pixel or app events to track and measure conversions.
Now that you know more about each of the services, it’s time for the real battle of strengths to begin. Which will be the best option for promoting your brand?
What are the positive points of Facebook Ads?
Huge audience
Facebook has 1.71 billion monthly active users — and that number continues to grow.
Understand that the amount of audience available to advertisers corresponds to no more and no less than one fifth of the global population.
With Facebook Ads audience segmentation, it is possible to impact, for example, all Portuguese-speaking countries in the world.