Are the phrases relevant to the headings?

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Correctness of URL tags in search campaigns;
If necessary, add a template;
list of negative words in search advertising campaigns;
list of prohibited sites in YAN campaigns; availability of a business card;
the Metrica counter is registered in the parameters, the goals are configured;
The display strategy and daily budget limit are set.

The main task of Direct is to bring the most relevant traffic, track ads that do not give conversions. Therefore, all attention should be focused on the moments that solve these problems.


How often and what to check in RK
We check daily:

1. Rates.
2. Traffic dynamics.
3. Number of conversions.
4. Advertising budget expenditure.
We check the account as a whole and by campaigns. The task is to sweden email list ensure the continuity of the advertising campaign display while remaining within the budget set by the advertiser.

On average, once a week:

1. We check the CTR of ads from the moment they start working (we start 5-7 days after launch, tracking once every 2-4 days. After the first month of work - once a week).




With CTR 0 to 3 in search campaigns with the number of impressions from 50 and above — stop the ads. Analyze the phrases. If there is still potential, relaunch the ads. Launch a new one exactly the same from scratch.