Promotional strategies are a set of actions used to promote a brand, company, its products and services. Since competition in the digital environment is high, implementing marketing tactics is a great alternative to increase sales.
The objectives of promotional actions are numerous, but the most important are: promoting the company, increasing sales, strengthening the brand, reaching the target audience, retaining current customers and winning back old ones.
What many people don't know is that promotional strategies can and should be more than just discounts. Using them to create a stronger relationship between the customer and the company, telling the brand's story and trajectory is also a great tactic to create a connection with the public and generate even more competition.
So, if you're wondering what you should do to increase your cyprus whatsapp data company's sales and how to connect even more with your target audience, check out 6 promotional strategies we've put together for you!
6 Promotional strategies for e-commerce:
Offer coupons for the first purchase
Discount coupons for first-time purchases are great for attracting new customers. Experts have confirmed that they can be decisive in making a purchase. In addition, you can ask for the visitor's email in exchange for the coupon, which will be the first step towards building a closer relationship between you.
Run promotions on special dates
Throughout the year, we have several dates that can serve as opportunities for you to sell even more. Creating an editorial calendar that focuses on your brand/product niche is a great opportunity to sell more on dates such as: Mother's Day, Valentine's Day, Christmas, Black Friday.
Using dates such as Customer Day, Consumer Day, to create exclusive coupons is also a great alternative.
Encourage the purchase of items through kits
If you’ve ever visited a website to look at a product, you’ve probably come across the list of related product suggestions that usually appears at the bottom of the screen. Creating a kit of these products and putting them on sale is a great strategy to increase sales.
Another strategy is to analyze the products that people most often put in their carts but, for some reason, end up discarding them at the end of the purchase, and gather them together in a kit! These discounts really catch the attention of customers.
Create social media campaigns
Personalized campaigns and targeted ads are designed to reach the target audience that is searching for your product/service. Therefore, creating promotions and discounts to appear in the feeds of these potential customers increases the chances of them clicking on your profile to learn more about your brand.
But, it is important to highlight that they work much better when media planning is done based on the behavior of your customers.
Make shipping promotions
Many people choose a product, put it in their shopping cart, but when it comes time to finalize the purchase, they give up because of the shipping cost. According to a survey conducted by Reclame AQUI, more than 63% of respondents have abandoned a purchase due to shipping costs.
Investing in promotional strategies linked to this cost can be very advantageous for your company!
Step up campaigns
Intensify promotional campaigns 7 days before they happen. Make extensive use of your company's social networks for this purpose, republishing and sharing as many times as necessary.