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As an example, I will give a real case: a rehabilitation clinic for those suffering from alcoholism and drug addiction. On a regular basis, approximately once a week, it holds free webinars for co-dependents, as the relatives of an addicted person are called. The main and almost only purpose of the pages on Instagram and of webinars.


Obviously, even in such a topic, there is an opportunity to publish posts with cases, advice, reviews, etc. on a daily basis. However, for sales purposes, webinars are more than enough. Why complicate your life and turn pages into a full-fledged blog, as most do?

Or another, also real-life example: a chain hotel franchise. The main information and photos are published on Facebook in the form of posts, and all the emphasis in promotion is on several posts that netherlands email list are “circulated” in advertising for months. Yes, literally for several months one post is promoted by targeting and brings people to the franchise website. There is no particular sense in replenishing the content on a daily basis. From one post you can get tens of thousands of visits and hundreds of conversions.

OKS is indeed a convenient promotion format. And, what is important, it allows you to save on content generation. The SMM specialist works less, but "deeper". There are not so many posts, but they are of higher quality and more thoughtful.

Excellent! Then why do we need this wasteful VKS when we have the economical OKS?!

It's about your audience's priorities and preferences and the effectiveness of your conversion channels outside of social media.

An example, again from my practice. I promote a service for the delivery of ready-made medicinal food for ulcer patients and people with gastrointestinal problems. The service is new, its value is not obvious to everyone, and it is expensive. None of our attempts to bring traffic from social networks directly to the site and get an application (even with a discount) were particularly successful: