Page 1 of 1

3 Reasons Why Animated Video Strategy for Business is Key to Marketing Success

Posted: Tue Jan 21, 2025 5:14 am
by monira444
Have you ever thought that TODAY using an animated video strategy for companies could be the trick for your business to overcome the crisis?

According to a report by the Global Web Index, online animated video consumption since the start of the pandemic has increased by 51% for Gen Z (born from 2000), 44% for Millennials (born between 1985 and 1999), 35% for Gen X (born between 1965 and 1984) and 11% for Boomers (born between 1945 and 1964).

Additionally, according to Hubspot, 71% of people are watching more videos online than they did a year ago.

According to the Digital in 2019 report, from the website We Are Social, YouTube is the social network most used by Brazilians.

People are spending more time online, but with shorter attention spans, meaning you need a way to capture attention quickly and effectively convey your value.

The best way to communicate with your audience, especially bulgaria whatsapp data during a time when many people are working from home and juggling daily distractions, is through a visual medium, or an animated video for businesses.

In a matter of 30 to 60 seconds, you are able to engage people and drive action, increasing the chances of being found online in the first place.

The video marketing trend for businesses is here to stay and we want to help you take advantage of it to gain more visibility and generate more conversions for your business.

Let’s take a closer look at why an animated video strategy for business is effective and how to get started.

Video is the best way to express your value and engage your audience

The value of video is how quickly it can make an impression, capture attention, and lead to a call to action.

According to research, videos are 600% more effective than any other marketing tool. This is because video allows you to engage your audience and answer questions immediately. Instead of having to do a ton of research, your prospects can watch your video and get a lot of their questions answered before a meeting or even a sale.

No matter what industry you’re in today, you probably have a lot of things to solve, and video makes those pain points seem manageable and easy to solve. People are now in the self-service and self-selling business, which means they’re going online to find answers, make connections, or buy services. Because of this, YouTube has grown to become one of the largest search engines in the world, second only to Google itself.

You need a strategy to capitalize on this traffic, and high-quality video is key to improving your ability to be seen online. Using animated video as a tool to connect messages is a great way to take advantage of this trend.

Video serves as the foundation for all other marketing efforts

Investing in video will help you structure your vision and messaging around your core value proposition. It will help you simplify what you do, and that concise message will drive all of your other content creation. When your message is clear and grounded in video, that initial investment will also save you a lot of time when creating other supporting content.