Personalization of advertising
Posted: Tue Jan 21, 2025 5:08 am
Here's what Alexey Tkachuk (Dnative) says about the statement from Adam Mosseri, the head of Instagram
Influencer Marketing
While working with influencers is nothing new, the approach to it is changing. More and more often, instead of choosing 1-2 mega-influencers, brands are choosing to work with micro and nano-influencers. Building a network of small, niche influencers helps to get much more engagement and costs much less. Most likely, brands will work more with micro-bloggers and try to grow brand evangelists from regular customers.
Micro-influencers are bloggers who work for several hundred thousand subscribers.
Nanoinfluencers are people who advertise products to an laos email list audience of 1,000 to 5,000 people.
User Content
Generating user-generated content is directly related to building a community around brands. The ability to express your personality and ideas attracts a new audience. Users become part of the campaign, which increases their loyalty. And brands receive additional content that is different from the rest, does not require serious technical solutions and contributes to the creation of a community.
Besides, for some reason people still trust people. And this is still a stable trend.
It is not yet possible to precisely personalize content in social networks for different consumer segments. But social media platforms provide marketers with advanced targeting capabilities. Today, it is not difficult to set up the display of the right ads to the right audience at the right time. You can launch ads for any number of target segments. Personalization in SMM is about careful segmentation of advertising audiences.
Influencer Marketing
While working with influencers is nothing new, the approach to it is changing. More and more often, instead of choosing 1-2 mega-influencers, brands are choosing to work with micro and nano-influencers. Building a network of small, niche influencers helps to get much more engagement and costs much less. Most likely, brands will work more with micro-bloggers and try to grow brand evangelists from regular customers.
Micro-influencers are bloggers who work for several hundred thousand subscribers.
Nanoinfluencers are people who advertise products to an laos email list audience of 1,000 to 5,000 people.
User Content
Generating user-generated content is directly related to building a community around brands. The ability to express your personality and ideas attracts a new audience. Users become part of the campaign, which increases their loyalty. And brands receive additional content that is different from the rest, does not require serious technical solutions and contributes to the creation of a community.
Besides, for some reason people still trust people. And this is still a stable trend.
It is not yet possible to precisely personalize content in social networks for different consumer segments. But social media platforms provide marketers with advanced targeting capabilities. Today, it is not difficult to set up the display of the right ads to the right audience at the right time. You can launch ads for any number of target segments. Personalization in SMM is about careful segmentation of advertising audiences.