The set of strategic actions that aim to achieve the best performance of an institution in the market are divided into several marketing segments. The most varied types focus on specific strategies to gain space among different audiences and expand the area of operation.
Knowledge of these different forms of marketing can be very important to achieving full success for a company, both internally and externally. It is through communication and advertising strategies that a company stands out in the market and becomes a multinational reference in its field.
Marketing is an area that has been growing more and more, and new types are being studied and invented over time. Strategies are divided into segments according to the needs of evolving and maintaining a good image of the business. See the main types of current marketing and why they are important for the success of a company:
Relationship Marketing : The company's good relationship tunisia whatsapp data with its customers is the focus of this type of marketing. The challenge is to plan ways to achieve effective communication with the public and excellence in service. Creating brand bonds with customers is a difficult task and requires the company to promote continuous actions always thinking about the consumer's happiness. The brand needs to remain engraved in people's minds in a positive way, as a company that is a leader in quality, good service and that understands the needs of its audience.
Social Marketing : The purpose of social marketing is to promote the company's social responsibility through solidarity actions in vulnerable areas. The strategies aim to meet the basic needs of people living in disadvantaged communities. This attitude also aims to mobilize society towards collective behavior and compassion for others, as it is based on the idea that everyone has the right to quality of life. In other words, the main objective of social marketing is to put an end to individualism and influence people to leave their comfort zone and carry out social actions to benefit others.
Direct Marketing : One of the fastest growing types of marketing in the world, direct marketing aims to achieve quick results through logical and practical actions. Strategies such as market research, investments and returns, identification of the profile of current customers and potential consumers, ways to increase profits, among others, are planned in order to generate a positive return in a short period of time. This type of marketing is entirely based on efficient communication and is similar to relationship marketing. However, its main difference is the objective of obtaining quick results, mainly through research and studies.
Indirect Marketing : Indirect marketing involves advertising strategies that aim to discreetly associate the brand image through cultural productions, television programs, among others. In indirect marketing, the brand appears in films, soap operas, and other productions, and the consumer cannot reject the advertisement, since it does not appear in the form of a commercial. This marketing is extremely efficient and keeps the product logo engraved in the consumer's subconscious. Even if the person has not paid attention to the image, when making a purchase, the symbol can be easily digested as a well-known brand.
Response Marketing : This type of marketing is responsible for solving image problems and identifying the company's shortcomings with the external public. Response marketing essentially seeks feedback on the company's actions in order to discover what needs to be changed and what strategies are still missing for the institution to be successful. Extremely important, this type of marketing helps considerably in the growth and improvement of the business and sales.