This is one of our most important clients, and in this article we will tell you about the marketing strategy we have implemented to increase their positioning and number of sales.
The coffee shop is more than just an e-commerce site for coffees and tools for preparing them: it is a space where you can learn about:
Filtering methods
Coffee quality scores
How to prepare coffee correctly
Interesting and historical facts about the coffee industry (both in the world and in Colombia)
How to differentiate a specialty coffee from one that isn't, among other topics that can be fascinating for a coffee lover.
Some of the brands offered at the coffee shop are:
coffee-store-brands-co
The coffee shop ships nationwide and in Latin America. taiwan contact number It seeks to project itself as the number one coffee e-commerce in the region, and we at Branch, aligned with that same goal, have implemented the following actions at the digital marketing level :
Posting valuable content on Instagram, Facebook and YouTube
The Coffee Shop's social media is used as an informational, educational and advertising channel.
At an informative level, the website discusses the characteristics of the coffees sold on the website, including: their origin, aroma, flavor, price and texture, as well as the conditions that specialty coffees must have.
There are stories in the form of legends or myths that are behind the production of certain types of coffee, or that are characteristic of the most important brands in the store. These stories are also shared on Instagram and Facebook as curious facts to capture the attention of users.
At an educational level, video tutorials on preparation techniques for different types of coffee are shared, especially on YouTube .
Finally, at the advertising level, social media is used to create advertisements, inform about promotions or offers of the month, carry out contests that increase the number of sales prospects, and drive traffic to the website by promoting products on Instagram Shopping and the Facebook Store.
Read also:
Guide to activate Instagram Shopping [Updated 2020]
Complete guide to selling on Facebook in 2021
Developing messages and strategies taking into account cognitive biases
There are some decisions that people make that are not 100% rational, nor are they thought through very carefully. Rather, they are almost automatic and instinctive. This way in which the brain acts in just a few seconds is what is known as cognitive bias.
These are irrational behaviors that humans resort to in order to process information and make decisions, which usually distort reality and prioritize certain things over others.
Cognitive biases are what cause you to choose one product over another without really knowing its characteristics in depth, to always choose the same food in a restaurant, or to base your decisions on what the majority has or wants.
Considering these psychological effects is key to designing marketing, sales and advertising strategies. At Branch, for example, we did this to organize the information on the website. Here are two examples:
Anchoring effect
The anchoring effect is a cognitive bias based on choosing the first thing you see. It is related to the appearance that one product may have over another, or the prices that attract the most attention.
In the offers section, we show two types of prices: the one that was before the promotion, intentionally crossed out, and the current price with the discount. This helps the user see the crossed out price first and quickly identify the money they will save by comparing it with another.
This way, the customer sees the new price in a different light and feels it better: they know they can buy something cheaper.
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