Green Marketing, Green Marketing or Sustainable Marketing

[asikurrahmanshuvo]

These actions are not necessarily about climate change denial, but they do show a broader concern about stopping the spread of fake news and building a safer environment for digital users.

Pinterest's new policy should encourage marketers to focus on other topics for their brand, considering that Green Marketing or Sustainable Marketing are interesting strategies to apply in these decades.

But be careful, poor implementation of these practices or spreading false information to sell products can be considered greenwashing .

By definition, Green Marketing involves creating and promoting environmentally friendly products, services, and practices. Some methods may include using eco-friendly packaging, a recycling program, or using renewable energy.

Furthermore, Sustainable Marketing is about promoting a socially responsible aspect of your company. It doesn't necessarily have to be an eco-friendly product. This practice goes far france phone number list beyond the environment, as it is intertwined with other issues such as poverty, hunger and discrimination.

Pinterest is now applying these principles by changing the rules of its platform. They are trying to spread better messages based on facts and what is good for the environment and the entire community.

Brands should do the same. Both on and off Pinterest.

Recent studies have shown the importance of socially responsible decisions for the customer. For example, according to Forbes , 92% of consumers are more likely to trust brands that are environmentally or socially responsible. In addition, they are 88% more likely to retain their customers.

Some other benefits that the brand can take advantage of from these practices are:

improve your reputation;
save money on the logistics of a product or service;
attract new audiences more concerned about climate change.