It was in 2018 that Aliat Universities and Rock Content began their alliance, in which they built an inbound and content strategy to achieve greater brand visibility and, above all, help potential students resolve their doubts about university degrees, study plans and a variety of topics.
After 1 year, Aliat managed to position more than a thousand keywords, which led to obtaining 80% of visits to the blog organically, without investing a single peso in ads, not even on social networks.
Currently, Aliat occupies 2nd place in organic positioning of educational content above some of its main competitors.
This was one of the questions we were asked at the end of the talk. I can say that you need to put into practice 3 things: knowledge, discipline and patience.
Knowledge of the structure of marketing teams. How many people uk phone number list are needed and who is responsible for carrying out each activity.
Discipline and patience . These two practices go hand in hand because, as this is not a paid advertising strategy in which results can be obtained in less than 24 hours, the team must be patient enough to wait for medium-term results, so that the keywords they are using in their strategy appear among the first results. In addition to that, they must be consistent and disciplined to continue publishing and providing information to their potential audience.
Over the past two years of the pandemic, humanity has faced grueling trials and heart-wrenching hardships, including the spread of the virus to lockdown periods and the tragic lives lost in recent years.
With the trials and tribulations that humanity faced... was there a silver lining?
Look at the skies over New Delhi, Mexico City, Wuhan, London, Madrid and more as their air became smog-free.
Look out over the waters of Venice, as the sediment in the traffic-choked canals finally calms and clears.
During the lockdown, we saw a real-time case study of our impact on the environment. How we, as everyday commuters, energy users and air polluters, affect our planet… but also how we can help it.
What does it take for more companies in Mexico to implement Content Marketing?
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