Action in the digital age
Posted: Mon Jan 20, 2025 9:32 am
Video content. For many modern users, video is the most important tool for generating interest. High-quality video reviews, live broadcasts, and video ads can significantly increase a user's desire to make a purchase.
Influencers. Collaboration with bloggers and opinion leaders allows not only to interest, but also to form a desire, since many consumers trust the opinions of people they follow on social networks.
Example: Glossier uses a content marketing strategy and influencer collaborations to show real reviews and results of using their beauty products, which significantly increases interest and desire to buy.
In digital marketing, the key is to simplify the path to action. It is important not ukraine consumer mobile number list only to convince the client, but also to provide them with convenient tools to make a purchase. There are several key aspects related to this:
Optimization of mobile versions. Every year more and more people make purchases via mobile devices. The presence of a convenient, adapted website or application influences the decision to purchase.
Ease of checkout. Minimizing the steps involved in checkout is an important aspect for increasing conversion.
Instant payment methods: Using technologies such as Google Pay, Apple Pay or other online wallets helps speed up the purchasing process, increasing the likelihood of the transaction being completed.
Example: Online retailers like Amazon use a one-click feature that minimizes the barriers between interest and action.
Benefits of Using the AIDA Model in Marketing Strategy
Influencers. Collaboration with bloggers and opinion leaders allows not only to interest, but also to form a desire, since many consumers trust the opinions of people they follow on social networks.
Example: Glossier uses a content marketing strategy and influencer collaborations to show real reviews and results of using their beauty products, which significantly increases interest and desire to buy.
In digital marketing, the key is to simplify the path to action. It is important not ukraine consumer mobile number list only to convince the client, but also to provide them with convenient tools to make a purchase. There are several key aspects related to this:
Optimization of mobile versions. Every year more and more people make purchases via mobile devices. The presence of a convenient, adapted website or application influences the decision to purchase.
Ease of checkout. Minimizing the steps involved in checkout is an important aspect for increasing conversion.
Instant payment methods: Using technologies such as Google Pay, Apple Pay or other online wallets helps speed up the purchasing process, increasing the likelihood of the transaction being completed.
Example: Online retailers like Amazon use a one-click feature that minimizes the barriers between interest and action.
Benefits of Using the AIDA Model in Marketing Strategy