The Essential Marketing Skills You Need to Master
Posted: Mon Jan 20, 2025 9:28 am
That being said, you must be thinking about what skills you need to master to be a marketer who goes beyond tactics and knows how to deliver good results in any area of Marketing. That's what I'm going to tell you now.
Here are some skills that, if you develop and follow the strategic framework, will bring you much closer to being a strategic marketing professional.
Investigation
Also classified in the survey as one of the weakest skills (36%), it is necessary for any tactical and marketing area.
Whether you’re building a campaign, creating new content, developing usa phone number list enablement pieces, or any other marketing initiative, doing good research will help you identify challenges, benchmarks, and the best possible approach.
In any area of Marketing, doing good research will improve the quality of your work.
Storytelling
Telling a good story will help you get people to click on a piece of email marketing, so you can ultimately convince them to buy your company's product, for example.
If you're good at telling stories, you're a good marketer. Apply storytelling to the simplest piece of content marketing you're creating and watch the results increase.
Analytical capacity
I'm not saying you have to be highly specialized in data analysis tools . But you can certainly aim to be a specialist in this area. Being analytical is more about understanding the cause and effect of your initiatives and making decisions based on evidence.
If you want to focus on the social media area , it is better if you have a deep understanding of social media metrics. And if you want to work with Email Marketing , you need to know everything about the relevant KPIs for this modality.
Deep understanding of the business you are in
This is the last tip that is valuable not only for marketers. It will always be a considerable asset for the company if you deeply understand the business you are in.
Here are some skills that, if you develop and follow the strategic framework, will bring you much closer to being a strategic marketing professional.
Investigation
Also classified in the survey as one of the weakest skills (36%), it is necessary for any tactical and marketing area.
Whether you’re building a campaign, creating new content, developing usa phone number list enablement pieces, or any other marketing initiative, doing good research will help you identify challenges, benchmarks, and the best possible approach.
In any area of Marketing, doing good research will improve the quality of your work.
Storytelling
Telling a good story will help you get people to click on a piece of email marketing, so you can ultimately convince them to buy your company's product, for example.
If you're good at telling stories, you're a good marketer. Apply storytelling to the simplest piece of content marketing you're creating and watch the results increase.
Analytical capacity
I'm not saying you have to be highly specialized in data analysis tools . But you can certainly aim to be a specialist in this area. Being analytical is more about understanding the cause and effect of your initiatives and making decisions based on evidence.
If you want to focus on the social media area , it is better if you have a deep understanding of social media metrics. And if you want to work with Email Marketing , you need to know everything about the relevant KPIs for this modality.
Deep understanding of the business you are in
This is the last tip that is valuable not only for marketers. It will always be a considerable asset for the company if you deeply understand the business you are in.