Also learn how to invest in paid traffic
Posted: Mon Jan 20, 2025 9:17 am
It's true that organic traffic can be quite efficient, but you should know about the paid version to have a second plan or even apply both at the same time. The actions differ depending on the type of post, but they maintain the strong appeal of attraction and lead generation.
You can use Google Adwords or Facebook Ads to attract visitors, develop a relationship with your brand and encourage purchasing decisions. The experience that consumers have on these channels is reflected in the entire strategy that follows.
While Google Adwords is an advertising platform run by Google that suggests keywords to visitors based on their interests, Facebook Ads provides access to posts of different types of content, manufacturing email list with the advantage of flexibility in the investment value, that is, you are the one who chooses the daily amount to pay for an ad.
Without content marketing, a website may not appeal to visitors and lead generation may become a failed goal. In addition to the ever-demanding and widespread relevance, content must capture attention from the very first lines.
The good use of keywords in a frank conversation with the persona, detailing the quality of a product or the efficiency of a service, makes the content easy to read and find during searches.
The essence of well-produced content is perceived when it manages to create a close relationship with the visitor and invite them, even through a subliminal message, to increase the time spent on the journey to learn more about the company.
The content must have an educational tone and add value to the brand, engaging everyone who intends to continue reading. We know that there is no magic formula, but many techniques can be used and adapted to the stages of the sales funnel.
This way, your company will talk to different profiles at the same time and at different stages, using materials such as e-books, videos, infographics , to make available in the company's virtual environment.
Use email marketing in the nurturing flow to offer content to leads with invitations to download an e-book or consume more content similar to what they searched for on the website.
The action a lead takes after receiving an email from your company will demonstrate their level of interest and help to intensify future strategies. Returning to the site will keep traffic flowing.
3. Create social media strategies
Social media is an essential channel for any company that wants to reach an audience that uses the web as its main source of search. Producing good content that does not reach the necessary traffic will result in losses for the company, either due to the time spent on production or the lack of faster conversion.
Using a social media channel to promote content is an efficient strategy, as well-structured content with important information for the consumer is capable of generating not only traffic, but genuinely interested leads.
Some media like LinkedIn, Instagram, Pinterest and Twitter can be used at different stages or circumstances to promote the company and engage readers to find and access the company website.
Also learn how to invest in paid traffic
It's true that organic traffic can be quite efficient, but you should know about the paid version to have a second plan or even apply both at the same time. The actions differ depending on the type of post, but they maintain the strong appeal of attraction and lead generation.
You can use Google Adwords or Facebook Ads to attract visitors, develop a relationship with your brand and encourage purchasing decisions. The experience that consumers have on these channels is reflected in the entire strategy that follows.
Increasing website traffic can be a challenge, but it’s not as difficult as it seems. With the right tools and properly planned actions, you can find many opportunities to offer excellent content to those who visit your website.
IN SHORT
What is organic traffic and paid traffic?
In organic traffic, visitors reach the website through searches carried out on the internet or through referrals from friends. In paid traffic, the company pays for ads displayed on social media to attract and lead visitors and future leads to learn about the company's product or service.
What are the two main SEO strategies and how do they work?
On-page SEO — when content is generated within the website itself;
Off-page SEO — when content is generated outside the website, through link building actions.
Did you like the post? Now that you know the best practices and what it takes to achieve successful results, how about getting in touch with Hubify and learning about our company's work methodology and how we can help increase your website's traffic!
You can use Google Adwords or Facebook Ads to attract visitors, develop a relationship with your brand and encourage purchasing decisions. The experience that consumers have on these channels is reflected in the entire strategy that follows.
While Google Adwords is an advertising platform run by Google that suggests keywords to visitors based on their interests, Facebook Ads provides access to posts of different types of content, manufacturing email list with the advantage of flexibility in the investment value, that is, you are the one who chooses the daily amount to pay for an ad.
Without content marketing, a website may not appeal to visitors and lead generation may become a failed goal. In addition to the ever-demanding and widespread relevance, content must capture attention from the very first lines.
The good use of keywords in a frank conversation with the persona, detailing the quality of a product or the efficiency of a service, makes the content easy to read and find during searches.
The essence of well-produced content is perceived when it manages to create a close relationship with the visitor and invite them, even through a subliminal message, to increase the time spent on the journey to learn more about the company.
The content must have an educational tone and add value to the brand, engaging everyone who intends to continue reading. We know that there is no magic formula, but many techniques can be used and adapted to the stages of the sales funnel.
This way, your company will talk to different profiles at the same time and at different stages, using materials such as e-books, videos, infographics , to make available in the company's virtual environment.
Use email marketing in the nurturing flow to offer content to leads with invitations to download an e-book or consume more content similar to what they searched for on the website.
The action a lead takes after receiving an email from your company will demonstrate their level of interest and help to intensify future strategies. Returning to the site will keep traffic flowing.
3. Create social media strategies
Social media is an essential channel for any company that wants to reach an audience that uses the web as its main source of search. Producing good content that does not reach the necessary traffic will result in losses for the company, either due to the time spent on production or the lack of faster conversion.
Using a social media channel to promote content is an efficient strategy, as well-structured content with important information for the consumer is capable of generating not only traffic, but genuinely interested leads.
Some media like LinkedIn, Instagram, Pinterest and Twitter can be used at different stages or circumstances to promote the company and engage readers to find and access the company website.
Also learn how to invest in paid traffic
It's true that organic traffic can be quite efficient, but you should know about the paid version to have a second plan or even apply both at the same time. The actions differ depending on the type of post, but they maintain the strong appeal of attraction and lead generation.
You can use Google Adwords or Facebook Ads to attract visitors, develop a relationship with your brand and encourage purchasing decisions. The experience that consumers have on these channels is reflected in the entire strategy that follows.
Increasing website traffic can be a challenge, but it’s not as difficult as it seems. With the right tools and properly planned actions, you can find many opportunities to offer excellent content to those who visit your website.
IN SHORT
What is organic traffic and paid traffic?
In organic traffic, visitors reach the website through searches carried out on the internet or through referrals from friends. In paid traffic, the company pays for ads displayed on social media to attract and lead visitors and future leads to learn about the company's product or service.
What are the two main SEO strategies and how do they work?
On-page SEO — when content is generated within the website itself;
Off-page SEO — when content is generated outside the website, through link building actions.
Did you like the post? Now that you know the best practices and what it takes to achieve successful results, how about getting in touch with Hubify and learning about our company's work methodology and how we can help increase your website's traffic!