Criticism and expert opinions

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PR campaigns often use ambassadors to enhance their impact on public opinion. Ambassador activities can be part of broader PR activities aimed at creating a positive brand image.
Despite the popularity of this approach, brand ambassadorship has its critics. One of taiwan consumer mobile number list the main arguments against using ambassadors is the risk of losing authenticity. If an ambassador is too obvious in presenting a product for the sake of payment, this can cause dissatisfaction among the audience.
Choosing the right ambassador is also important. The wrong choice can backfire, damaging the brand image or negatively impacting the product.
Conclusion
A brand ambassador is a powerful tool in a marketer’s arsenal that helps build trust and strengthen relationships with the target audience. It is important that this person truly embodies the brand’s values ​​and is sincere in their support. Effective use of a brand ambassador can significantly increase brand recognition and loyalty, as well as provide an opportunity to establish long-term relationships with consumers.