Spam policy update in 2024

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Since 2022, the company has been working to reduce the amount of low-quality, unoriginal and unhelpful content in Google search. So the update is a consequence of the refinement of Google's ranking systems. According to the company, the update will reduce low-quality and unoriginal content by about 40%. At the same time, this update should provide more traffic specifically to high-quality and original content pages.

Additionally, Google emphasizes updating its spam policy , although it says that work on improving spam detection systems will continue. At present, it can be concluded that the quality of content is becoming one of the main factors for obtaining high positions.

Please note that Google has made a special note regarding canada whatsapp number data whether AI content is recognized as spam for search engines .

The answer is as follows:

“ Our long-standing policy on spam is that the use of automation, including generative AI, is spam if its primary purpose is to manipulate search rankings.

The updated policy is in the spirit and underpinned by the same principles as our previous policy. It has been expanded to address more complex, scalable content creation methods where it is not always clear whether low-quality content was created solely through automation .”

For example, Mark Williams-Cook on LinkedIn shared a website that was completely deindexed by Google due to content that was created by artificial intelligence.