In addition, the platform has greater
Posted: Mon Jan 20, 2025 7:04 am
Thus, by combining in one application the maximum possible number of media formats and digital directions with personal correspondence, Telegram has become one of the most popular and mass information channels on the Internet. user engagement than most other channels, due to the possibility of personal settings and a common information field, where personal contacts (a person's closest circle of communication) coexist in one feed with brands and commercial projects. In such conditions, businesses get the opportunity for the closest possible contact with their audience, and advertising has a high conversion rate.
There are currently more than 700 thousand channels in the Russian-language segment of Telegram ( TGStat data ).
Now let's talk about advertising. In Telegram, advertising exists in different formats, but it can be conditionally divided into user (seeding in channels), partner (ads through YAN) and official.
The Telegram advertising market in 2020 was 12.8 billion rubles. In the first 9 months of 2021, it increased to 14.3 billion. In 2022, many foreign advertising platforms stopped working in Russia, unlike Telegram, which in this regard qatar customer email list began to rapidly gain popularity and attract even more users and increase advertising budgets.
We tell you more about how to develop your own channel in Telegram, including through promotion in other popular user channels, in the article “10 ways to get subscribers to a Telegram channel for free and start making money” . And in this article, we will talk about official advertising, which is gaining popularity.
What is Telegram Ads
Telegram Ads is official advertising in Telegram, which can be launched through the messenger directly or with the help of intermediaries.
There are currently more than 700 thousand channels in the Russian-language segment of Telegram ( TGStat data ).
Now let's talk about advertising. In Telegram, advertising exists in different formats, but it can be conditionally divided into user (seeding in channels), partner (ads through YAN) and official.
The Telegram advertising market in 2020 was 12.8 billion rubles. In the first 9 months of 2021, it increased to 14.3 billion. In 2022, many foreign advertising platforms stopped working in Russia, unlike Telegram, which in this regard qatar customer email list began to rapidly gain popularity and attract even more users and increase advertising budgets.
We tell you more about how to develop your own channel in Telegram, including through promotion in other popular user channels, in the article “10 ways to get subscribers to a Telegram channel for free and start making money” . And in this article, we will talk about official advertising, which is gaining popularity.
What is Telegram Ads
Telegram Ads is official advertising in Telegram, which can be launched through the messenger directly or with the help of intermediaries.