What are the best tips for using hashtags in your strategy?
Posted: Mon Jan 20, 2025 7:01 am
To create a good hashtag strategy, you need to understand that they are designed to optimize the user experience on social media, so using this perspective will make your actions more efficient.
Use hashtags relevant to your segment
Considering the lead's search habits , you need to choose a set of tags that are related to your segment, not necessarily those with the most mentions, but that are important to your audience , even if the business has a local focus.
If the company is regional, using hashtags interior designers email list that relate the product to a city or state can be important, such as #modagestantesp, for example.
They are not just an aesthetic solution. Although they complement commercial posts, they also play an important role in the user experience of social networks and marketing strategies !
Increase visibility
Your social media posts are available to followers of your account who are already familiar with your content segment, right? By using hashtags related to your niche, other users on the network will have access to them through searches and will associate your brand with that topic .
A store that uses the hashtag #pregnantclothes, for example, will attract new users who are looking for this type of product, and not just those who already follow the profile.
Additionally, as a user likes and engages with a hashtag more, they will receive a notification suggesting they follow it. If they do, new posts with the tag that have good engagement will be shown in their feed.
Increase profile engagement
As the tag attracts users interested in the topic, the number of interactions with the content can increase considerably, which also favors the content in the feeds of your followers, due to the logic of the social media algorithm .
This will allow you to reach a wider audience beyond just your followers . You can participate in current discussions in your industry and encourage others to get involved in the conversation as well.
If your relevant posts and tweets are grouped under the same tags, you will appear and have more credibility.
How do they work on each social network?
LinkedIn allows you to use hashtags to get information out there without the need for comments or likes on status updates. This increases brand awareness on LinkedIn for both businesses and personal brands.
Facebook has pretty strict rules, and because most Facebook user posts and accounts are private, it's common to see hashtags that are searched on Facebook being associated with influencers, brands, and publishers rather than individuals .
When it comes to Instagram , hashtags are key! With them, it’s easier to be discovered by new users, which can result in more engagement, followers and customers for your company.
Toggle a group of hashtags per post
Social media algorithms can penalize the use of the same group of hashtags in all posts , inhibiting the content from users' feeds. Therefore, use synonyms of the main tags and alternate them with each publication.
In addition to avoiding penalties from social media algorithms, other users may be attracted by this variation.
Show your creativity
You have the opportunity to think outside the box and show some personality. This will create an air of excitement around your brand. By creating a tag that is unique and personalized to your brand, you will stand out from the competition and differentiate your business. You will make it clear that you have earned a place in your specific niche and that you are passionate about what you do.
Use hashtags relevant to your segment
Considering the lead's search habits , you need to choose a set of tags that are related to your segment, not necessarily those with the most mentions, but that are important to your audience , even if the business has a local focus.
If the company is regional, using hashtags interior designers email list that relate the product to a city or state can be important, such as #modagestantesp, for example.
They are not just an aesthetic solution. Although they complement commercial posts, they also play an important role in the user experience of social networks and marketing strategies !
Increase visibility
Your social media posts are available to followers of your account who are already familiar with your content segment, right? By using hashtags related to your niche, other users on the network will have access to them through searches and will associate your brand with that topic .
A store that uses the hashtag #pregnantclothes, for example, will attract new users who are looking for this type of product, and not just those who already follow the profile.
Additionally, as a user likes and engages with a hashtag more, they will receive a notification suggesting they follow it. If they do, new posts with the tag that have good engagement will be shown in their feed.
Increase profile engagement
As the tag attracts users interested in the topic, the number of interactions with the content can increase considerably, which also favors the content in the feeds of your followers, due to the logic of the social media algorithm .
This will allow you to reach a wider audience beyond just your followers . You can participate in current discussions in your industry and encourage others to get involved in the conversation as well.
If your relevant posts and tweets are grouped under the same tags, you will appear and have more credibility.
How do they work on each social network?
LinkedIn allows you to use hashtags to get information out there without the need for comments or likes on status updates. This increases brand awareness on LinkedIn for both businesses and personal brands.
Facebook has pretty strict rules, and because most Facebook user posts and accounts are private, it's common to see hashtags that are searched on Facebook being associated with influencers, brands, and publishers rather than individuals .
When it comes to Instagram , hashtags are key! With them, it’s easier to be discovered by new users, which can result in more engagement, followers and customers for your company.
Toggle a group of hashtags per post
Social media algorithms can penalize the use of the same group of hashtags in all posts , inhibiting the content from users' feeds. Therefore, use synonyms of the main tags and alternate them with each publication.
In addition to avoiding penalties from social media algorithms, other users may be attracted by this variation.
Show your creativity
You have the opportunity to think outside the box and show some personality. This will create an air of excitement around your brand. By creating a tag that is unique and personalized to your brand, you will stand out from the competition and differentiate your business. You will make it clear that you have earned a place in your specific niche and that you are passionate about what you do.