Factors that influence the cost per lead in 2025
Posted: Mon Jan 20, 2025 6:52 am
What costs to consider when calculating CPL
To get an accurate CPL, it is important to consider all costs:
Direct advertising costs: the cost of clicks, impressions or other actions.
Content creation: budget for video production, writing and design.
Tools and platforms: fees for using CRM, advertising accounts.
Human resources: salaries of marketers, designers, analysts.
Hidden costs: time spent setting up campaigns or training employees.
Carefully considering all of these factors helps avoid underestimating CPL and make more accurate conclusions about profitability.
Attraction channel
The cost per lead (CPL) directly depends on the channel chosen. In 2025, marketing budgets are increasingly being distributed across multiple traffic sources to minimize risks and increase profitability. However, each channel has its own characteristics that determine how much you pay for a lead.
Contextual advertising. It remains one of the most popular channels, but due to high competition, the cost per click (CPC) continues to grow, especially in niches with high margins. Campaigns require constant optimization of keywords, ads, and bids. For example, using retargeting allows you to increase conversion, but requires additional investments.
SEO. Still one of the most cost-effective ways to attract leads in the long term. However, SEO costs are growing due to the need to take into account new ranking factors such as voice search and semantic content analysis. More complex search engine algorithms require more work on optimization, which increases the cost of attracting quality organic traffic.
SMM. Social networks are an important channel for working with the list of hong kong cell phone number audience, but the cost per lead is higher here and depends on the platform. In this channel, the audience is used to quickly receiving high-quality entertainment content. A brand that comes to social networks without a strategy risks wasting its budget. In Russia, companies are focusing on TikTok, VK and Telegram. The first has become the leader in reaching a youth audience, offering a relatively low cost for engagement. Telegram is strengthening its position as a channel for direct communication with clients. For example, using mailings through Telegram bots helps automate work with the audience and collect leads with minimal costs.
Email marketing. One of the most cost-effective channels, especially with proper segmentation of the base. However, success depends heavily on the quality of the mailings: relevant content and a personalized approach help reduce CPL. Problems arise when working with outdated databases or an irrelevant audience.
To minimize the cost of a lead, it is important to combine channels taking into account their effectiveness:
Use analytics to track CPL for each source.
Test new channels with a small budget.
Distribute resources in favor of those sources that bring leads at the lowest cost.
If you don’t know how to automate the process of converting users into leads on your website or want to do it even more efficiently, you can contact our experts for a free consultation.
They will tell you where to start and how to improve conversion into leads.
To get an accurate CPL, it is important to consider all costs:
Direct advertising costs: the cost of clicks, impressions or other actions.
Content creation: budget for video production, writing and design.
Tools and platforms: fees for using CRM, advertising accounts.
Human resources: salaries of marketers, designers, analysts.
Hidden costs: time spent setting up campaigns or training employees.
Carefully considering all of these factors helps avoid underestimating CPL and make more accurate conclusions about profitability.
Attraction channel
The cost per lead (CPL) directly depends on the channel chosen. In 2025, marketing budgets are increasingly being distributed across multiple traffic sources to minimize risks and increase profitability. However, each channel has its own characteristics that determine how much you pay for a lead.
Contextual advertising. It remains one of the most popular channels, but due to high competition, the cost per click (CPC) continues to grow, especially in niches with high margins. Campaigns require constant optimization of keywords, ads, and bids. For example, using retargeting allows you to increase conversion, but requires additional investments.
SEO. Still one of the most cost-effective ways to attract leads in the long term. However, SEO costs are growing due to the need to take into account new ranking factors such as voice search and semantic content analysis. More complex search engine algorithms require more work on optimization, which increases the cost of attracting quality organic traffic.
SMM. Social networks are an important channel for working with the list of hong kong cell phone number audience, but the cost per lead is higher here and depends on the platform. In this channel, the audience is used to quickly receiving high-quality entertainment content. A brand that comes to social networks without a strategy risks wasting its budget. In Russia, companies are focusing on TikTok, VK and Telegram. The first has become the leader in reaching a youth audience, offering a relatively low cost for engagement. Telegram is strengthening its position as a channel for direct communication with clients. For example, using mailings through Telegram bots helps automate work with the audience and collect leads with minimal costs.
Email marketing. One of the most cost-effective channels, especially with proper segmentation of the base. However, success depends heavily on the quality of the mailings: relevant content and a personalized approach help reduce CPL. Problems arise when working with outdated databases or an irrelevant audience.
To minimize the cost of a lead, it is important to combine channels taking into account their effectiveness:
Use analytics to track CPL for each source.
Test new channels with a small budget.
Distribute resources in favor of those sources that bring leads at the lowest cost.
If you don’t know how to automate the process of converting users into leads on your website or want to do it even more efficiently, you can contact our experts for a free consultation.
They will tell you where to start and how to improve conversion into leads.