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Posted: Mon Jan 20, 2025 6:44 am
It provides order tracking services through its official account for friends who purchase through live broadcasts, and also labels friends who purchase through live broadcasts with exclusive tags. Compared with other live broadcast platforms, LINE's live broadcasts have twice the performance, and have sold 2,000 sets of lucky bags in a single day. Sold out. With the use of the shopping live broadcast module, Sharif Perfume and WACA have worked together to create great results the plug-in module market Focus Talk: Retail merchants don’t hide their secrets and make them public SMB Day invited three retail industry representatives: Sharif Perfume, Simple JAN DAN, and Vanilla Magic Academy to share their first-hand experience in operating official accounts.
Three-stage marketing strategy for the official account of Sharif Incense: LAP advertising, focus messaging, and live shopping guide Gilbert, Sharif Perfume Marketing Manager, shared that in the five years since he has been operating the official account, he has accumulated 53,000 friends and is currently planning to establish a three-stage traffic pool uk mobile phone number list marketing strategy on LINE. In the first stage, LAP advertisements are used to bring in new official account friends; in the second stage, official account focus messages are promoted and friends’ stickiness is strengthened through interactive quizzes; in the third stage, live shopping guides are used to attract friends to continue to repurchase. Regarding the management method of live broadcast, Gilbert emphasized two key points.
The first is to set a planning theme to leave a brand impression on viewers; the second is to live broadcast at a fixed frequency periodically to develop the habit of friends to watch online. In particular, Sharif Perfume focuses on quality rather than quantity during live broadcasts, that is, rich content such as perfume brand inspiration, bottle design, and fragrance suitable for people, supports the quality of the live broadcast. In addition, the official LINE account has a +1 picture card function, so friends can directly add products to the shopping cart without leaving the live broadcast page, shortening the shopping hesitation period.
Three-stage marketing strategy for the official account of Sharif Incense: LAP advertising, focus messaging, and live shopping guide Gilbert, Sharif Perfume Marketing Manager, shared that in the five years since he has been operating the official account, he has accumulated 53,000 friends and is currently planning to establish a three-stage traffic pool uk mobile phone number list marketing strategy on LINE. In the first stage, LAP advertisements are used to bring in new official account friends; in the second stage, official account focus messages are promoted and friends’ stickiness is strengthened through interactive quizzes; in the third stage, live shopping guides are used to attract friends to continue to repurchase. Regarding the management method of live broadcast, Gilbert emphasized two key points.
The first is to set a planning theme to leave a brand impression on viewers; the second is to live broadcast at a fixed frequency periodically to develop the habit of friends to watch online. In particular, Sharif Perfume focuses on quality rather than quantity during live broadcasts, that is, rich content such as perfume brand inspiration, bottle design, and fragrance suitable for people, supports the quality of the live broadcast. In addition, the official LINE account has a +1 picture card function, so friends can directly add products to the shopping cart without leaving the live broadcast page, shortening the shopping hesitation period.