What traffic acquisition levers should you use for your e-commerce site?
Posted: Mon Jan 20, 2025 6:29 am
Do you want to attract more visitors to your website but don't know how ?
Do you want to find the most effective strategy for your company and the right solutions for your budget ?
Here’s what you need to know about the different traffic acquisition levers .
Traffic acquisition is essential: why?
Without traffic acquisition, only your existing customers will be in contact with your online store . You will not be able to collect enough information to optimize your offer and thus retain your kazakhstan whatsapp data customers, increase your conversion rate or attract new potential customers .
Without traffic acquisition, your sales will stagnate or even decline : even your most loyal customers will not be enough to make you profitable. You will not be able to increase your turnover or get the budget you need to promote your brand.
With that established, let's see what it can do!
The 3 steps to increase e-commerce sales through SEO, download the free white paper offered by Olivier Clémence:
1st lever: natural referencing
SEO and SEA... what's the difference?
Natural referencing or SEO ("search engine optimization") is "free" (apart from the time that must be devoted to it and the possibility of delegating part of the work to a service provider). It is "free" (apart from the time that must be devoted to it and the possibility of delegating part of the work to a service provider), and it differs from paid search or SEA ("search engine advertising"). Both can be combined.
The SEA is responsible for the results that appear at the top of Google search pages, with the word "ad" (or in the "Google shopping" section). These fast-paying advertising actions consist of "Adwords campaigns" (Google's advertising network) initiated by sites to appear in the first results of a search and thus be more visible.
This is an undeniable advantage, but it comes at a high cost, so attention must be paid to profitability.
Then there are the sites that have been referenced thanks to SEO, an action that is free but whose benefits can be seen after several months .
The benefits of SEO
SEO should be considered as a long-term investment , as if you manage to rank your free website correctly in Google search results, you will be sure to get continuous traffic and new visitors every day.
This means you can predict your turnover and plan your investments.
In short, SEO has less immediate results than SEA , but they are also less random and more sustainable .
How Google works for natural referencing
Obviously, Google doesn't reveal everything about how it works, but there are some key lessons that will help you optimize your site's SEO and, above all, banish certain practices that will earn you the wrath of Google.
Google uses a robot (or GoogleBot) that constantly scans new pages to index them . It uses hundreds of parameters to judge where your site should be placed. The two main criteria? Relevance and popularity.
To be relevant , your site must provide effective answers to the questions people ask when they search for something. Popularity means getting qualified links to your site .
If you do not have the budget to entrust referencing to a service provider, you can follow a less expensive referencing training course that will allow you to manage your natural referencing internally.
Do you want to find the most effective strategy for your company and the right solutions for your budget ?
Here’s what you need to know about the different traffic acquisition levers .
Traffic acquisition is essential: why?
Without traffic acquisition, only your existing customers will be in contact with your online store . You will not be able to collect enough information to optimize your offer and thus retain your kazakhstan whatsapp data customers, increase your conversion rate or attract new potential customers .
Without traffic acquisition, your sales will stagnate or even decline : even your most loyal customers will not be enough to make you profitable. You will not be able to increase your turnover or get the budget you need to promote your brand.
With that established, let's see what it can do!
The 3 steps to increase e-commerce sales through SEO, download the free white paper offered by Olivier Clémence:
1st lever: natural referencing
SEO and SEA... what's the difference?
Natural referencing or SEO ("search engine optimization") is "free" (apart from the time that must be devoted to it and the possibility of delegating part of the work to a service provider). It is "free" (apart from the time that must be devoted to it and the possibility of delegating part of the work to a service provider), and it differs from paid search or SEA ("search engine advertising"). Both can be combined.
The SEA is responsible for the results that appear at the top of Google search pages, with the word "ad" (or in the "Google shopping" section). These fast-paying advertising actions consist of "Adwords campaigns" (Google's advertising network) initiated by sites to appear in the first results of a search and thus be more visible.
This is an undeniable advantage, but it comes at a high cost, so attention must be paid to profitability.
Then there are the sites that have been referenced thanks to SEO, an action that is free but whose benefits can be seen after several months .
The benefits of SEO
SEO should be considered as a long-term investment , as if you manage to rank your free website correctly in Google search results, you will be sure to get continuous traffic and new visitors every day.
This means you can predict your turnover and plan your investments.
In short, SEO has less immediate results than SEA , but they are also less random and more sustainable .
How Google works for natural referencing
Obviously, Google doesn't reveal everything about how it works, but there are some key lessons that will help you optimize your site's SEO and, above all, banish certain practices that will earn you the wrath of Google.
Google uses a robot (or GoogleBot) that constantly scans new pages to index them . It uses hundreds of parameters to judge where your site should be placed. The two main criteria? Relevance and popularity.
To be relevant , your site must provide effective answers to the questions people ask when they search for something. Popularity means getting qualified links to your site .
If you do not have the budget to entrust referencing to a service provider, you can follow a less expensive referencing training course that will allow you to manage your natural referencing internally.