What features would you like to see in an app?"
Posted: Mon Jan 20, 2025 6:28 am
Ito: That's right. We want to know the opinions and lifestyles of people who are closer to our target audience , so we often ask for user opinions not only from project members, but also from various members of the company.
When holding a full-scale hearing, if the target audience is teenagers, gather students, and if the target audience is elderly, gather elderly people.
If the target audience is very different from business owner database can help yourself, there are many things that you can only understand by hearing from them.
--What kind of items should be set for the persona? I'd like a basic pattern that can be used for various industries.
Ito: For example, if it's a B to C company, they would often set items like the following:
Demographic information (demographic attributes)
Name, age, date of birth, place of birth, blood type, gender, marital status, cohabiting family composition, household annual income, place of residence, educational background, place of employment, annual income, etc.
ć»Psychographic information (psychological attributes)
Hobbies, personality, habits, number of close friends, favorite shopping places, how you spend your holidays, etc.
This is the base on which we add details based on the industry and business type. For example, for a commercial facility, we might add "favorite brand" or "favorite magazine," and for a financial institution, we might add "number of banks where an account has been opened."
When holding a full-scale hearing, if the target audience is teenagers, gather students, and if the target audience is elderly, gather elderly people.
If the target audience is very different from business owner database can help yourself, there are many things that you can only understand by hearing from them.
--What kind of items should be set for the persona? I'd like a basic pattern that can be used for various industries.
Ito: For example, if it's a B to C company, they would often set items like the following:
Demographic information (demographic attributes)
Name, age, date of birth, place of birth, blood type, gender, marital status, cohabiting family composition, household annual income, place of residence, educational background, place of employment, annual income, etc.
ć»Psychographic information (psychological attributes)
Hobbies, personality, habits, number of close friends, favorite shopping places, how you spend your holidays, etc.
This is the base on which we add details based on the industry and business type. For example, for a commercial facility, we might add "favorite brand" or "favorite magazine," and for a financial institution, we might add "number of banks where an account has been opened."