Director of the Department of eCommerce
Posted: Mon Jan 20, 2025 6:17 am
Market saturation is nothing more than an exaggeration. Russian e-commerce has room for new players and many free niches in which to grow and create demand for new products.
Ozon, for example, pays great attention to onboarding (adapting) new sellers and supports their growth. High-quality information support, a developed network of warehouses in the regions, favorable conditions and priority in ranking new product cards do their job - the number of sellers on Ozon will continue to grow.
On Wildberries, it is a bit more difficult for newcomers. Most sellers are unable to overcome the barrier of 100 sales per month, and sellers with a turnover of 15 million per month and more are actively growing their business.
Soshnikova Ksenia Yuryevna, service Kaktus for work with marketplaces
From time to time, promising areas appear in different niches on different platforms, sometimes completely unexpectedly, and this needs to be closely monitored. For example, in the japan consumer email list competitive and seemingly already oversaturated Wildberries beauty segment, positive dynamics over the past year have been recorded in the subcategory of goods for men (hair, body, face products). According to the Sellematics analytics service, which is used by experts from the marketplace department of the Kaktus company, in 2023, the sales volume in rubles in the category increased by 51.94%, in units of goods - by 61.99%. The average price of 1 unit also increased by 21.49% - it amounted to 1,674 rubles.
And over the past year, Wildberries and Ozon have significantly improved the infrastructure for large-sized goods: they are building FBO warehouses, testing KGT delivery. Now on Wildberries we are seeing positive changes in the office and computer furniture segments. For example, the revenue of the subcategory "Furniture for gamers" has grown by 46.15%, and the average number of goods ordered daily has also increased - by 57.14%.
Ozon, for example, pays great attention to onboarding (adapting) new sellers and supports their growth. High-quality information support, a developed network of warehouses in the regions, favorable conditions and priority in ranking new product cards do their job - the number of sellers on Ozon will continue to grow.
On Wildberries, it is a bit more difficult for newcomers. Most sellers are unable to overcome the barrier of 100 sales per month, and sellers with a turnover of 15 million per month and more are actively growing their business.
Soshnikova Ksenia Yuryevna, service Kaktus for work with marketplaces
From time to time, promising areas appear in different niches on different platforms, sometimes completely unexpectedly, and this needs to be closely monitored. For example, in the japan consumer email list competitive and seemingly already oversaturated Wildberries beauty segment, positive dynamics over the past year have been recorded in the subcategory of goods for men (hair, body, face products). According to the Sellematics analytics service, which is used by experts from the marketplace department of the Kaktus company, in 2023, the sales volume in rubles in the category increased by 51.94%, in units of goods - by 61.99%. The average price of 1 unit also increased by 21.49% - it amounted to 1,674 rubles.
And over the past year, Wildberries and Ozon have significantly improved the infrastructure for large-sized goods: they are building FBO warehouses, testing KGT delivery. Now on Wildberries we are seeing positive changes in the office and computer furniture segments. For example, the revenue of the subcategory "Furniture for gamers" has grown by 46.15%, and the average number of goods ordered daily has also increased - by 57.14%.