data from session records about what users are missing
Posted: Mon Jan 20, 2025 6:13 am
The user often searches for sneakers of a certain brand. Based on his history, the system offers a discount on this model. The result is an increase in conversion to purchase.
To develop new products and features
What data to collect:
popularity of current features: what is used frequently and what is ignored;
user feedback: surveys, reviews;
.
This data helps to understand what users really need. Instead of developing unnecessary features, the business focuses on what brings value.
Example:
The analysis showed that 60% of the app users actively use the catalog list of france cell phone number search function, but complain about the lack of filters. After adding filters, the frequency of using the function increased.
Connect the Carrot quest chatbot and automate communication with clients
Use ready-made mechanic templates in the service and receive your first applications through the bot in the first 7 days of the trial.
Test Carrot quest
3 Trends in User Behavior Analysis
Use of artificial intelligence. Artificial intelligence (AI) has already become a key tool in analyzing user behavior. It can process huge amounts of data and find patterns that a person would not notice. Machine learning algorithms help predict user actions, determine their preferences, and find bottlenecks in the customer journey.
SMS and messengers have become mandatory marketing channels over time. They help a brand quickly reach a client, even if he does not use a smartphone with Internet access. These channels have the highest rates of message delivery and opening, but in order to get clicks or sales, it is important to set up mailings correctly. In this article, we will analyze which channel to choose, what tasks can be solved by mailings via SMS and messengers, and what opportunities for such sendings are available in Carrot quest.
Popularity of SMS mailings in 2024-2025
SMS mailings continue to be a popular communication channel in marketing. Despite the development of messengers and social networks, their positions are strengthened due to their versatility and user habits.
The growth trend continues, as confirmed by market research: in 2024, the share of companies using SMS as part of their marketing strategies increased by 7% compared to the previous year. SMS is used by companies of all sizes, especially in the e-commerce, finance and services segments.
Popularity of SMS mailings
Statistics on the growth of SMS mailing popularity over the past 4 years. Source: Statista
Features of SMS mailings:
To develop new products and features
What data to collect:
popularity of current features: what is used frequently and what is ignored;
user feedback: surveys, reviews;
.
This data helps to understand what users really need. Instead of developing unnecessary features, the business focuses on what brings value.
Example:
The analysis showed that 60% of the app users actively use the catalog list of france cell phone number search function, but complain about the lack of filters. After adding filters, the frequency of using the function increased.
Connect the Carrot quest chatbot and automate communication with clients
Use ready-made mechanic templates in the service and receive your first applications through the bot in the first 7 days of the trial.
Test Carrot quest
3 Trends in User Behavior Analysis
Use of artificial intelligence. Artificial intelligence (AI) has already become a key tool in analyzing user behavior. It can process huge amounts of data and find patterns that a person would not notice. Machine learning algorithms help predict user actions, determine their preferences, and find bottlenecks in the customer journey.
SMS and messengers have become mandatory marketing channels over time. They help a brand quickly reach a client, even if he does not use a smartphone with Internet access. These channels have the highest rates of message delivery and opening, but in order to get clicks or sales, it is important to set up mailings correctly. In this article, we will analyze which channel to choose, what tasks can be solved by mailings via SMS and messengers, and what opportunities for such sendings are available in Carrot quest.
Popularity of SMS mailings in 2024-2025
SMS mailings continue to be a popular communication channel in marketing. Despite the development of messengers and social networks, their positions are strengthened due to their versatility and user habits.
The growth trend continues, as confirmed by market research: in 2024, the share of companies using SMS as part of their marketing strategies increased by 7% compared to the previous year. SMS is used by companies of all sizes, especially in the e-commerce, finance and services segments.
Popularity of SMS mailings
Statistics on the growth of SMS mailing popularity over the past 4 years. Source: Statista
Features of SMS mailings: