Manage your contact lists for better targeting
Posted: Mon Jan 20, 2025 6:05 am
Good contact management is essential in more ways than one, as it promises:
avoid duplicates and sending the same email twice to the same person;
create contact lists according to the interests of target people;
segment according to customer profiles;
better target your messages and increase their effectiveness.
Tip 5: Send a clear marketing message
In the subject line of your email, be clear about your intentions and avoid spam words , which are prohibited by Internet Service Providers (ISPs) responsible for combating spam. ISPs are responsible for combating spam ("free", "miracle", "money", "sexual", "urgent", etc.).
Plus, by segmenting and personalizing your contact lists in advance, you can send the right content to the right people at the right time.
In fact, you can maximize the performance of your bulk iceland whatsapp data email campaign when it adapts to your recipients' areas of interest, your recipients' areas of interest, and your recipients' areas of interest:
the areas of interest of its recipients,
your maturity in the purchasing process,
your shopping and web browsing habits,
your habits, such as the best time to open your email.
Tip 6: Create a responsive design
Nowadays, consumers check their emails more on their mobile phones than on their computers. Therefore, it is important to create messages that are perfectly suited to this medium, with an appropriate text size and the integration of alternative texts for images.
Fortunately, all good email marketing software takes these constraints into account and automates the creation of responsive emails . You can even preview the rendering as you prepare the email.
Tip 7: Use an HTML editor
An HTML editor is an IT solution for designing and editing an HTML document, i.e. the web page corresponding to your email.
With this editor you can manage files:
the text
the images
the model
links
graphic rendering, etc.
Depending on your level of expertise, you can either code everything manually or use a professional email solution that:
avoids technical errors;
while providing email templates or advanced features to maximize the return on your investment in sending high-volume emails.
Tip Track your mail
You need to include specific links to measure each recipient's behavior and generate performance reports .
Each link in the body of the email contains tracking code that detects the action taken by the web user who receives the email.
It is worth setting up several performance indicators (KPIs), such as:
the click rate on each link
the rate at which an email is forwarded to a recipient contact,
the deletion rate of sent email,
the email opening rate,
web pages visited after clicks, etc.
Mass Email Sending Summary
Nowadays, companies can no longer do without an emailing strategy , as it is a powerful (thanks mainly to personalization, segmentation and automation) and profitable marketing tool .
However, if you want to get the most out of it, you need to pay close attention to several points, in particular compliance with current regulations, especially the GDPR, email deliverability and the impact of your messages.
Fortunately, there are suitable solutions - the famous emailing software packages - that support the management of your campaigns in all these areas, from start to finish.
avoid duplicates and sending the same email twice to the same person;
create contact lists according to the interests of target people;
segment according to customer profiles;
better target your messages and increase their effectiveness.
Tip 5: Send a clear marketing message
In the subject line of your email, be clear about your intentions and avoid spam words , which are prohibited by Internet Service Providers (ISPs) responsible for combating spam. ISPs are responsible for combating spam ("free", "miracle", "money", "sexual", "urgent", etc.).
Plus, by segmenting and personalizing your contact lists in advance, you can send the right content to the right people at the right time.
In fact, you can maximize the performance of your bulk iceland whatsapp data email campaign when it adapts to your recipients' areas of interest, your recipients' areas of interest, and your recipients' areas of interest:
the areas of interest of its recipients,
your maturity in the purchasing process,
your shopping and web browsing habits,
your habits, such as the best time to open your email.
Tip 6: Create a responsive design
Nowadays, consumers check their emails more on their mobile phones than on their computers. Therefore, it is important to create messages that are perfectly suited to this medium, with an appropriate text size and the integration of alternative texts for images.
Fortunately, all good email marketing software takes these constraints into account and automates the creation of responsive emails . You can even preview the rendering as you prepare the email.
Tip 7: Use an HTML editor
An HTML editor is an IT solution for designing and editing an HTML document, i.e. the web page corresponding to your email.
With this editor you can manage files:
the text
the images
the model
links
graphic rendering, etc.
Depending on your level of expertise, you can either code everything manually or use a professional email solution that:
avoids technical errors;
while providing email templates or advanced features to maximize the return on your investment in sending high-volume emails.
Tip Track your mail
You need to include specific links to measure each recipient's behavior and generate performance reports .
Each link in the body of the email contains tracking code that detects the action taken by the web user who receives the email.
It is worth setting up several performance indicators (KPIs), such as:
the click rate on each link
the rate at which an email is forwarded to a recipient contact,
the deletion rate of sent email,
the email opening rate,
web pages visited after clicks, etc.
Mass Email Sending Summary
Nowadays, companies can no longer do without an emailing strategy , as it is a powerful (thanks mainly to personalization, segmentation and automation) and profitable marketing tool .
However, if you want to get the most out of it, you need to pay close attention to several points, in particular compliance with current regulations, especially the GDPR, email deliverability and the impact of your messages.
Fortunately, there are suitable solutions - the famous emailing software packages - that support the management of your campaigns in all these areas, from start to finish.