Interests. Hobbies, preferences in leisure, interests in learning
Posted: Mon Jan 20, 2025 6:00 am
Age: Different age groups prefer different content formats and visit different channels.
Gender: This can influence visuals and communication style.
Geography. The needs of city dwellers differ from those of people in smaller towns.
Income: Purchasing power determines the price level you can target.
Family status. For example, parents with children are more likely to look for convenient and practical solutions.
An example of advertising with a target audience of families
IKEA understands that the core of their target audience is families, so they often mention family values and product availability.
Psychographic characteristics
Psychographics answers the question "Why does a customer make a choice?" It is the motivation, values, and lifestyle of your audience. Here is what is important to consider:
Values. For example, caring about health or the desire to be on the cutting edge of trends.
.
Motivation. What pushes the client to buy? Saving time, status, comfort.
Fears. For example, the fear of wasting money.
Behavioral characteristics
Behavior can explain how a customer makes a purchasing decision and interacts with a product. This helps to set up the sales and promotion process:
Buying habits: Determine how often and how thoughtfully customers purchase your product or service.
Information search channels. Find the tools people use to search: social networks, friends, search.
Reaction to mechanics. Determine the mechanics that users respond to better: free consultations, useful materials, promotions.
An example of advertising with a focus on emotional buying
The brand understands that the product is bought impulsively, and focuses on the emotions of use, plus offers a discount
Examples of target audience portraits + template
So, in the basic portrait of the target audience you can describe:
floor,
age,
marital status,
geography,
income,
values,
interests,
channels,
tasks,
aha moment .
In fact, there are many more parameters, and they depend on the list of dubai cell phone number specifics of your business. We will tell you more about this in the segmentation block, but for now we recommend downloading our guide.
Download the guide with a complete list of questions for customer segmentation
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By clicking the button, you agree to the processing of personal data
Download the guide with a complete list of questions for customer segmentation
Segmentation of target audience
Segmentation is the division of an audience into groups with common characteristics. The goal of segmentation is to make marketing campaigns more precise and effective. It helps to tailor offers to the needs of different groups, instead of trying to reach everyone with one.
Gender: This can influence visuals and communication style.
Geography. The needs of city dwellers differ from those of people in smaller towns.
Income: Purchasing power determines the price level you can target.
Family status. For example, parents with children are more likely to look for convenient and practical solutions.
An example of advertising with a target audience of families
IKEA understands that the core of their target audience is families, so they often mention family values and product availability.
Psychographic characteristics
Psychographics answers the question "Why does a customer make a choice?" It is the motivation, values, and lifestyle of your audience. Here is what is important to consider:
Values. For example, caring about health or the desire to be on the cutting edge of trends.
.
Motivation. What pushes the client to buy? Saving time, status, comfort.
Fears. For example, the fear of wasting money.
Behavioral characteristics
Behavior can explain how a customer makes a purchasing decision and interacts with a product. This helps to set up the sales and promotion process:
Buying habits: Determine how often and how thoughtfully customers purchase your product or service.
Information search channels. Find the tools people use to search: social networks, friends, search.
Reaction to mechanics. Determine the mechanics that users respond to better: free consultations, useful materials, promotions.
An example of advertising with a focus on emotional buying
The brand understands that the product is bought impulsively, and focuses on the emotions of use, plus offers a discount
Examples of target audience portraits + template
So, in the basic portrait of the target audience you can describe:
floor,
age,
marital status,
geography,
income,
values,
interests,
channels,
tasks,
aha moment .
In fact, there are many more parameters, and they depend on the list of dubai cell phone number specifics of your business. We will tell you more about this in the segmentation block, but for now we recommend downloading our guide.
Download the guide with a complete list of questions for customer segmentation
By clicking the button, you agree to the processing of personal data
Download the guide with a complete list of questions for customer segmentation
Segmentation of target audience
Segmentation is the division of an audience into groups with common characteristics. The goal of segmentation is to make marketing campaigns more precise and effective. It helps to tailor offers to the needs of different groups, instead of trying to reach everyone with one.