Below we will analyze Venezuela's digital behavior and growth, taking into account the impact of the Covid-19 pandemic on the increased use of digital platforms in the country.
statistics-on-the-digital-situation-of-VENEZUELA-2020-2021
Venezuela has a population of 28.57 million people, of which 88.3% live in urbanized areas.
There are 22.73 million connected mobile devices, 79.6% of the total population owns some type of device such as cell phones, tablets and laptops.
The total number of people connected to the Internet is 20.57 million, with 14 million active profiles on social networks, which represents 49% of the total population.
Digital growth: January 2020 vs January 2021
digital-growth-venezuela-2021
Compared to last year, Venezuela showed a growth of 0.3%, adding taiwan phone number 94 thousand new people.
Mobile device connections also decreased by 2%, losing 471 thousand connections. However, the number of Internet users increased by 0.3%, adding 68 thousand Venezuelans.
Social media usage grew by 16.7%, representing 2 million new users.
Overview of Internet usage in Venezuela
general-summary-of-internet-use-in-venezuela
In Venezuela, there are 20.57 million Internet users, meaning that 72% of the population uses this service. Compared to January 2020, there was a growth of 0.3%, which is equal to 68 thousand new users.
In the case of social networks, 86.6% of Venezuelan users access them through their mobile devices.
The state of social media usage
use-of-social-media-venezuela-21
In Venezuela, 14 million social media profiles remain active, that is, 49% of the population. There was an increase of 16.7%, more than 2 million users compared to the previous year.
Of the total number of users who use social networks, 86.6% access them through their mobile devices.
Venezuela is home to one of the most widely penetrated social media markets in Latin America at 96% (3.1 million people). Social media accounted for 34.7% of all online minutes in Venezuela with visitors spending an average of 8 hours, according to the latest Comscore report .
Facebook Audience Statistics
Facebook use in Venezuela 2021
Facebook is the most used social network in Venezuela, potentially reaching 13 million users through advertising campaigns. This represents 59.3% of the active population on social networks over 13 years of age.
The number of users reached increased by 8.3%. The gender distribution shows that the audience is made up of 54.8% women and 45.2% men.
Most used devices to access Facebook
Facebook access by devices in Venezuela 2021
The data reflects that the 13 million Venezuelan users on Facebook access this platform through the following devices:
86.6% log in from any mobile device.
13.4% of users only access through a laptop or desktop computer.
22.2% of users access through phones and computers.
64.4% of users only log in via mobile phone.
Instagram Audience Statistics
Instagram usage in Venezuela 2020-2021
Instagram potentially reaches 5.30 million Venezuelans through advertising. This represents 24.2% of the population over 13 years of age who are active on social media.
The use of this network experienced a growth of 3.9%, which translates into 200 thousand new users.