Page 1 of 1

6 tips to strengthen your brand on social media in 2024

Posted: Mon Jan 20, 2025 5:45 am
by monira444
Social media isn’t new, but it can be part of a brand strategy that has become outdated over time. Entrepreneurs are the face and voice of their businesses, and the first thing someone usually wants to know after learning a little about it is: “What’s your (social) handle?”

To some extent, it's important to always be in the public eye, but there are ways to do this without getting overwhelmed by every new platform and trend that comes along.

With this in mind, legal analyst and television personality Kelly Hyman listed, in an article written for Entrepreneur, six tips for those who want to strengthen their brands in 2024.

1- Establish a unique voice
Posting on social media can feel like shouting into a void, with the average time spent on social media continuing to rise steadily. Today, over 151 million people worldwide use social media daily, so you need to stand out from the crowd to be seen and heard.

“Identify your message and think of multiple ways to finland whatsapp data deliver it. Craft your content to reflect your brand. For example, authors don’t just promote their books on social media. They also talk about their writing process, highlight book events (not just their own), and share their personal reading lists,” says Hyman, who also suggests considering which aspects of social media will be used to grow an audience and which parts will simply promote a product or service.

2- Choose a channel
TikTok may be the latest social media phenomenon, and given its sheer number of users, joining the crowd is second nature. However, Hyman recommends considering whether this is where your business’s target audience is, as it attracts a younger demographic that retail brands may target, but not yours.

LinkedIn, while considered the “least fun” platform, is a place to talk about business, especially if it’s tips or success stories, and can be a starting point for increasing your authority. “The goal is to choose one channel to focus on, rather than trying to dominate all areas,” says the expert.

“That doesn’t mean you can’t post on other channels or change how you post depending on the platform. However, don’t get too caught up in the next big thing if it doesn’t resonate with you or your brand. Because as popular as TikTok is right now, there’s always a newer, flashier social media platform right behind it,” he adds.

3- Develop a social calendar
Outlining a monthly or bimonthly calendar can boost a person’s online presence. As Hyman explains, she’ll be able to focus her time and energy on strategy, without having to create engaging captions and quickly edited content during her regular workday.

“Taking the time to schedule posts establishes a sense of consistency while also giving you the freedom to post content in real time if and when the time comes. Rotate between posting different types of content and always ask yourself what kind of value your post is adding, rather than just posting for the sake of new content,” he suggests.

4- Decide which trends to follow
Just as you shouldn’t jump on the bandwagon of every new social network that launches, the same goes for online trends. There are so many new gifs, memes, and slang terms being introduced all the time, and it can be hard to keep up. “When using their popularity to your advantage, make sure it reflects your brand. Otherwise, your message won’t work,” warns Hyman.

“Trends come and go, but having a strong positioning is what will attract and retain your audience. Don’t worry so much about having a viral moment or attracting hundreds of followers who aren’t engaged with your brand. Instead, be patient and slowly grow your audience of people who genuinely want to hear what you have to say and who will eventually buy what you’re selling,” he adds.

5- Be creative with videos
“One ‘trend’ that has remained is video. TikTok and Instagram Reels have proven to be popular for sharing short snippets of information in an entertaining way. However, there are still over 2.7 billion monthly active users on YouTube, allowing you to post longer videos complete with captions,” says the expert.

She says that no matter which route a person chooses to take with video, whether scripted or live, short or long, it’s a great way to share a brand’s personality in an engaging way. “Not comfortable in front of a camera? Put together a business highlights reel or still images that showcase your offerings; it doesn’t have to be your face front and center in every video,” she says.