What it is, how it works and success stories
Posted: Mon Jan 20, 2025 5:28 am
Have you ever noticed that Coca-Cola, in its commercials, doesn't try to sell the soft drink, but rather a message of good times and happiness?
This creates an emotional connection, making people feel impacted by the content and, therefore, the brand stays in our minds. Proof of this is that you must remember some Coca-Cola Christmas song.
Want to build this same kind of relationship with your fishing and forestry email list customers? It’s time to learn about branded content .
So, keep reading this article and find out everything about the subject, how it can help with marketing, and its effect on some companies that have already benefited from this valuable strategy!
The History of Branded Content
One of the pioneers of this strategy was a newspaper strip published in 1929, called Thimble Theatre, later starring a sailor named Popeye.
We don't want to spoil your childhood, but the brave sailor was created at the request of the American Chamber of Spinach Growers. However, Olivia Oyl's boyfriend has caused spinach sales to increase by 33% in the US.
American spinach growers had no idea that, at that time, they had developed the concept of branded content.
What is Branded Content?
Branded content, in general, is content produced by a company with the aim of impacting the audience, generating a connection with them. In other words, the main function of branded content is to entertain, which is why it is also known as branded entertainment.
While content marketing aims to attract, engage and ultimately make the consumer take some action, branded content does not have this same purpose, its sole function being to engrave the brand in the mind and heart of the customer.
What is the purpose of Branded Content?
The focus of branded content is not on promoting a product or service . In fact, it is related to advertising, which tries to convince and persuade someone to buy something.
However, in addition to entertaining, branded content aims to:
reinforce brand positioning;
increased brand equity ;
spontaneous reminder of the company;
creating a connection with the target audience ;
increase consumer engagement;
generate a community around the brand.
Keep reading this article and learn how to put it into practice!
This creates an emotional connection, making people feel impacted by the content and, therefore, the brand stays in our minds. Proof of this is that you must remember some Coca-Cola Christmas song.
Want to build this same kind of relationship with your fishing and forestry email list customers? It’s time to learn about branded content .
So, keep reading this article and find out everything about the subject, how it can help with marketing, and its effect on some companies that have already benefited from this valuable strategy!
The History of Branded Content
One of the pioneers of this strategy was a newspaper strip published in 1929, called Thimble Theatre, later starring a sailor named Popeye.
We don't want to spoil your childhood, but the brave sailor was created at the request of the American Chamber of Spinach Growers. However, Olivia Oyl's boyfriend has caused spinach sales to increase by 33% in the US.
American spinach growers had no idea that, at that time, they had developed the concept of branded content.
What is Branded Content?
Branded content, in general, is content produced by a company with the aim of impacting the audience, generating a connection with them. In other words, the main function of branded content is to entertain, which is why it is also known as branded entertainment.
While content marketing aims to attract, engage and ultimately make the consumer take some action, branded content does not have this same purpose, its sole function being to engrave the brand in the mind and heart of the customer.
What is the purpose of Branded Content?
The focus of branded content is not on promoting a product or service . In fact, it is related to advertising, which tries to convince and persuade someone to buy something.
However, in addition to entertaining, branded content aims to:
reinforce brand positioning;
increased brand equity ;
spontaneous reminder of the company;
creating a connection with the target audience ;
increase consumer engagement;
generate a community around the brand.
Keep reading this article and learn how to put it into practice!