Possible options for the structure of a children's clothing catalog

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2. Optimize the product range . The wider it is, the more search engines like it - both Google and Yandex. This is logical: the wider the product matrix, the higher the chance that the buyer will find what he needs.

3. We collect and cluster the semantic core : we make a list of keywords and phrases for promotion . For this, we use standard (Google and Yandex analytics) sources and several additional ones: search suggestions, queries by which competitors are promoted and run ads.

4. We structure the catalog of the online store . There are many queries in the women's clothing category: dresses, suits, outerwear, clothing made of natural fabrics and many others. Ideally, each query usa consumer email list needs a separate page in the catalog. Therefore, it will be very branched, with many sections, subsections and even sub-subsections. Yes, this is not always convenient for the buyer, but this problem can also be solved. Below we will tell you exactly how.

5. Set up product filters . They will help make searching through the product range faster and more convenient. The filter system also has a positive effect on behavioral factors, forcing the visitor to spend more time on the page and perform more targeted actions.

6. We work out commercial factors . Usually we post contact information with details, warranty and return conditions, payment methods, and in some cases calculation calculators, detailed information about the company and much more.

7. Work on information requests . If you run an information blog, you can significantly expand the list of requests for which the store can receive traffic. You can also get to know the buyer at the first step, when he is still choosing a product. Examples of information materials: “How to choose <product name>”, “Selections of the best <product name>”, “Review of <product name>”, etc.