Marketing Digital
While newer platforms like TikTok are making waves in social trends, Twitter still dominates as a hub for active conversations. In fact, it still sees a 29% year -over-year increase in monetizable daily active users. This equates to over 187 million daily active accounts that can see ads on the platform.
If you haven't even thought about adding Twitter ads to your strategy, you might be missing out on a great opportunity. Keep reading because in this article we give you 8 tips to create successful Twitter ads.
Twitter ads appear on the platform as Promoted Tweets, Promoted Accounts, and Promoted Trends via desktop or in the mobile app.
You can usually interact with these tweets in the same way you would an organic tweet (such as replying, retweeting, or liking), but they will be marked as “promoted.”
Why Twitter Ads deserve your attention?
Twitter’s popularity cannot be underestimated. Reports show that the platform has approximately 187 million daily users worldwide. When these users scroll, some of the tweets on their timelines may be sponsored ads or promoted content.
Chances are your target audience is active on the Twitter platform. Men between 25 and 34 are the largest demographic on Twitter (19%). The second largest is women aged 18 to 24. However, Twitter users are not all young. More than 12% of them are 50 years old or older.
Some of the key benefits of Twitter ads are that they are:
Precise: The most effective ones are short and to the point.
Discreet: They blend organically with the news without disturbing the reader.
Profitable: They allow you to create your campaign economically.
Personalized: These ads can be tailored precisely to target different audiences.
Versatile: You can create an efficient retargeting campaign with just a few clicks.
One of the best parts about Twitter ads is that there is no minimum investment for the campaign. Therefore, they can fit into virtually any budget.
8 tips for creating successful Twitter ads
8-tips-for-creating-successful-twitter-ads
1. Set a goal
If you're going to run an advertising campaign on Twitter (or any social network), you need to set a goal. It's important to know what you hope to achieve by running your ads. This will help you better structure your campaign.
Twitter allows you to choose from a variety of objectives. You can set the following:
Awareness: You can promote your tweets to raise awareness of your philippines phone number example business or build brand recognition and maximize your reach to interested potential customers.
Drive Engagement: This goal focuses on promoting your tweets so that more people retweet, like, and reply to them.
Gain followers: If you set this goal, you use ads to promote your account and get potential customers.
Website Clicks – You can drive people to your website using Twitter ads so you can get more clicks and web traffic.
Downloads: If you want to promote your app, you can use Twitter to get people to download it.
This means you should take some time to determine the objective of your campaign. Your objective will help you structure your campaign and choose the right advertising experience for your audience.
2. Target a specific audience
When using Twitter ads, you need to know who you are trying to reach. Who do you want to follow your account or buy your products? You need to think about who would be most interested in your business.
Your target audience will help you shape your campaign. They will determine the type of ads you run. You want to establish your target market so you can create more effective advertising campaigns.
So how do you determine your target audience?
You need to think about the people who are most likely to buy your products. What gender are they? What age range is interested in your products or services?
You need to create a profile of the types of people who are most interested in your products. It will help you create a better advertising experience and attract more people.
You can also use targeting features to reach people who are most interested. Once you’ve established a basic target audience, you can use targeting features to reach people who fit your profile. These targeting features help your business reach people through influencers they follow or keywords they use.
3. Convey a sense of urgency
If you want to create a successful Twitter ad, you need to entice your audience to act on the ad. When an ad focuses on urgency, it causes the audience to act immediately.
You can create urgency through your ad’s wording. This is an opportunity to use phrases like “limited time only” or “offer ends (date).” It indicates that your ad only lasts for a limited period of time, so your audience should take advantage of that time.
4. Create attractive ads
If you want your Twitter ads to be effective, you need to make them engaging for your audience. You need them to interact and be interested in it.
A great way to do this is by posing a question. You can ask them a question related to the ad. Some great opening phrases include “Are you tired of…”, “Looking for something…” or “Do you need…”