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Dealing with budget cuts in marketing

Posted: Sun Jan 19, 2025 10:49 am
by Rakibul200
Don't let your data ruin your marketing campaigns anymore it is not the quantity of leads generated by marketing that is decisive for sales, but the quality of the leads. Successful targeting of your marketing campaigns requires a reliable database. The reliability and completeness of the available data points allows for accurate segmentation and reduces losses and frustrations. This ensures that the campaign reaches the intended target group. To ensure that your data is of quality, you must take into account: the number of data points, which must go beyond simple contact data, the reliability and timeliness of the data.

Software like cognism can help you fill and clean zalo data your marketing lead lists, which you'll be happy to pass on to your sales team.Are you a b2b company ready to conquer new horizons in the global market? The success of your expansion project depends on several elements. Having the b2b data of the new country to be reached is one of them. But how can we use this data in the context of internationalization? That’s what we explore in this article! Read on now to learn more about: what is international expansion? Why use b2b data for your international expansion? What international expansion strategies should be implemented with a b2b database? What is international expansion? We speak of global expansion, or international development, when a company extends its activities to countries or continents outside its national territory .

This international ambition can take different forms, depending on the company. It can: establish a physical presence in new countries, enter into partnerships or alliances with structures in other countries, export its products or services to new regions, etc. Why do some companies launch an assault on new territories? Let’s discover the main reasons that push them towards this strategy. Conquering new markets: exploiting previously untapped regions allows b2b companies to access additional sources of revenue and new customers.