Gains Figure out the extra sales you've made

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Spending on automation is paying off in the form of new leads, sales, and happy customers. Key Things to Track Leads How many new potential customers is marketing automation bringing in? Are they high-quality leads that are likely to buy? Sales How many of those leads turn into actual paying customers? Customer Value How much money does each new customer bring to your business? Costs Don't forget to factor in the cost of your automation software and any time your team spends setting it up and running campaigns.


The Magic Formula Here's a simplified way to calculate ROI:thanks to marketing argentina whatsapp number database automation. Costs Subtract the cost of your marketing automation tools and any setuprunning costs. Divide and Conquer Divide the gains by your costs, and then multiply by 100 to turn it into a percentage. Example: Let's say marketing automation helped you make an extra $50,000 in sales this year and your costs were $10,000.


Your ROI would be 400%! That means for every dollar you spent, you made four dollars back. More Than Just Numbers Marketing automation also saves time and improves efficiency. Think about: Hours Saved How much faster are tasks like sending emails and sorting leads? Better Teamwork Are your sales and marketing folks working together more smoothly? Happier Customers Are customers getting a better experience thanks to personalized messaging? Companies that excel at calculating marketing ROI grow 12 times faster than those with very little insight into their performance.