Now that you've seen some examples of Buzz Marketing, let's talk about viral marketing and show you content that went viral, in a positive way!
Nissan's Cursed Ponies
This iconic ad from 2011 stuck in people's heads and went viral to such an extent that it was not only mentioned by those who wanted to buy cars, but by everyone who heard the song.
And do you know why this was so positive? In addition apparel company database to gaining a lot of notoriety, at that time Nissan was in the Trending Topics (the most commented subject on Twitter ) for days, even with some people against it, who even reported the commercial to Conar (National Council for Advertising Self-Regulation).
Eduardo & Monica + Vivo
One of the most famous couples in Brazil, thanks to the song by Legião Urbana, got a makeover and had a video clip broadcast by Vivo . The content was so successful that it was seen millions of times on YouTube and shared by many people.
The campaign was also launched at the right time , as the film Faroeste Caboclo was being filmed at the time.
So, have you noticed the difference between Viral and Buzz? Have you been positively impacted by any of these actions? To stay up to date with other digital trends in the world of marketing, check out our article on how to take advantage of opportunities on social media !