Why is SEO pricing difficult to set?

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SEO pricing
SEO changes not only from year to year, but also during the month some of the work may undergo changes, adapting to the innovations of search engines. This is a common practice for any optimizer, but it is often difficult to convey to the client why the price has increased or how it is formed at all. What currently influences the pricing policy in the field of website promotion, let's figure it out based on the experience of our digital agency ADVIANA .

For any business to be successful, it is important to correctly assess the labor costs of specialists, materials (software, equipment, etc.), time, and the percentage of profit from the results obtained. SEO is a fairly specific area, and it may not be as easy to assess it using some clear congo-brazzaville company email list criteria without expert assessments as, for example, context. The reason for this is the constant changes in the generally accepted rules of promotion. Here we are talking not about years, but about weeks. Moreover, a rather interesting fact is that Yandex adjustments, which have just happened and SEO specialists have just adapted their work to them, cannot be affected again by adjustments in Google algorithms, released immediately after. Constant flexibility in work creates difficulties in assessing labor costs.

SEO Prices

The invested funds must bring income to both the company and the client.

Anyone who has decided to connect the SEO service has probably already encountered the fact that the prices of different companies for the same site vary greatly. This causes the client to misunderstand the formation of this very cost and the feeling that they are trying to deceive him. Is this really so? Of course, in most cases, there is no deception here. The whole point is that there is no clear formula for calculating services and hours of work. Each company forms its own price list for tariffs based on the staff recruited and the list of works performed.

The budget can consist of several or all possible factors at once: competitive environment, requests, region, site condition, CMS, volume of edits, goals set by the client, etc.