Draw attention with the object
Posted: Sun Jan 19, 2025 6:42 am
Choose an optimal email layout Layout is essential for two reasons. First, it should help your recipients consume the content of the message easily and in the right order. Second, it will influence the subsequent choices of style and design of the newsletter . There are several popular layouts you can use to structure your email communications. Single-column layout In a single-column layout, all of your email content is placed vertically in succession. This is a simple approach that ensures the best mobile rendering and excellent resolution on different devices.
A great layout for focusing attention on a single offer. single brazil telegram data column email design Inverted Pyramid Layout The inverted pyramid structure makes it even easier to “drive” users’ clicks. By placing the larger content (usually the header or banner) at the top and the thinner content at the bottom (the call to action), users’ eyes are automatically directed to the part of the email dedicated to conversions. As in the example below. inverted pyramid email design Zigzag Layout This is another interesting layout that draws the attention of the users from one side of the screen to the other, as they scroll through the message.
This is a very eye-catching template, great if you are creating a newsletter in which you showcase your products and accompany them with short descriptions and CTAs. Small warning! If each element of the message is a separate block, the display order may be different depending on the device. Especially on mobile, the description and CTA button may overlap with the image, which will affect overall readability. zigzag email design Two-column layout The two-column layout is often used by brands that focus on the use of images.
A great layout for focusing attention on a single offer. single brazil telegram data column email design Inverted Pyramid Layout The inverted pyramid structure makes it even easier to “drive” users’ clicks. By placing the larger content (usually the header or banner) at the top and the thinner content at the bottom (the call to action), users’ eyes are automatically directed to the part of the email dedicated to conversions. As in the example below. inverted pyramid email design Zigzag Layout This is another interesting layout that draws the attention of the users from one side of the screen to the other, as they scroll through the message.
This is a very eye-catching template, great if you are creating a newsletter in which you showcase your products and accompany them with short descriptions and CTAs. Small warning! If each element of the message is a separate block, the display order may be different depending on the device. Especially on mobile, the description and CTA button may overlap with the image, which will affect overall readability. zigzag email design Two-column layout The two-column layout is often used by brands that focus on the use of images.