Using GetResponse in the Automotive Industry

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We are personally passionate about using emojis. In your case, it is important to test and see if an addition of this type fits well with the tone of communication and the needs of your target audience. Customize the email subject Personalization is a fairly common way to make your subject line more effective. Most often, it is used to show the recipient's name or some other specifics, such as their company name or location. In a more sophisticated scenario, you could create completely different subject lines based on your contacts' behaviors .


For example, if you know your customer has already belgium telegram data purchased a shampoo for curly hair or a special hair dye, you could reference their hair type or color in the email subject line. Our data, once again, suggests that personalizing the subject line field yields good results in both opens and clicks . But, as always, the best solution is to test based on the target audience. Personalization in the object Open rate Click-through rate Click-to-open rate YES 33.


16% 2.71% 8.18% NO 28.34% 2.10% 7.40% 3. Add header text preheader design example The last hurdle, before moving on to the actual design of the email, is the so-called preheader, also known as snippet text. The preheader is often considered a secondary element and is not always included in a DEM or newsletter. Yet, surprisingly, it helps message openings. The subheading works and is worth integrating into an email marketing strategy.