Quality graphic content sells better than descriptions
Posted: Sun Jan 19, 2025 6:20 am
The usual selection of semantics does not allow considering all the needs of clients. People rarely google 3D tours of construction sites, but they are always interested in a detailed overview of the results of construction services. Offline, they visit specific objects for this, on the Internet, this problem is solved by a virtual tour. With such functionality, the client will spend much more time on the site, visit more pages and most likely return to look at the objects of interest again and show them to loved ones. As a result, behavioral factors on the site will improve significantly.
It turns out that a smart approach to SEO vatican city company email list promotion of services is as follows:
Find out the needs.
Understand what influences choice.
Adapt the website to demand.
What should online stores do?
Stores often sell the same products. How to compete in this case?
Let's look at an example. Let's say someone wants to buy a snowboard. They go to the relevant site and see the following text:
The usefulness of information for the buyer tends to zero
How does this text help you choose a snowboard? That's right, it doesn't. If you went to an offline store, you would be able to see the product, touch it, and ask the consultant questions. In an online store, the product card acts as such a consultant. Users usually call real store managers only if they are interested in what they saw on the site.
Let's see what kind of "consultants" there are in other online stores.
This site has a slider that allows a person to choose a snowboard based on their height:
Offline, you need to put a board next to you and take the one that reaches your chin. Here , just indicate your height using the slider
Here we did not refuse the text. But we wrote only the really important information briefly and to the point, without stuffing it with keywords.
The text in the cards should carry a useful semantic load
And here the card is supplied with a high-quality photo from different angles. It would be absolutely great and more eloquent than any text if there was also a video, preferably with the product in action.
It seems that SEO has nothing to do with it. The store simply displays its goods in the most attractive way, and as a result, it will receive higher positions and, accordingly, more visitors.
If you go a little further and offer to buy relevant products along with the snowboard: bindings, boots, clothing, then there will be an opportunity for additional traffic conversion and an increase in the average check.
It is always necessary to make improvements based on the needs of the buyer. This way, the chances of making the site more convenient and useful are much greater than when focusing on the usual sets of SEO activities. Convenience will definitely pay off: people will buy more often on the site and the search engine will decide that the site is worthy of traffic.
It turns out that a smart approach to SEO vatican city company email list promotion of services is as follows:
Find out the needs.
Understand what influences choice.
Adapt the website to demand.
What should online stores do?
Stores often sell the same products. How to compete in this case?
Let's look at an example. Let's say someone wants to buy a snowboard. They go to the relevant site and see the following text:
The usefulness of information for the buyer tends to zero
How does this text help you choose a snowboard? That's right, it doesn't. If you went to an offline store, you would be able to see the product, touch it, and ask the consultant questions. In an online store, the product card acts as such a consultant. Users usually call real store managers only if they are interested in what they saw on the site.
Let's see what kind of "consultants" there are in other online stores.
This site has a slider that allows a person to choose a snowboard based on their height:
Offline, you need to put a board next to you and take the one that reaches your chin. Here , just indicate your height using the slider
Here we did not refuse the text. But we wrote only the really important information briefly and to the point, without stuffing it with keywords.
The text in the cards should carry a useful semantic load
And here the card is supplied with a high-quality photo from different angles. It would be absolutely great and more eloquent than any text if there was also a video, preferably with the product in action.
It seems that SEO has nothing to do with it. The store simply displays its goods in the most attractive way, and as a result, it will receive higher positions and, accordingly, more visitors.
If you go a little further and offer to buy relevant products along with the snowboard: bindings, boots, clothing, then there will be an opportunity for additional traffic conversion and an increase in the average check.
It is always necessary to make improvements based on the needs of the buyer. This way, the chances of making the site more convenient and useful are much greater than when focusing on the usual sets of SEO activities. Convenience will definitely pay off: people will buy more often on the site and the search engine will decide that the site is worthy of traffic.