Step 7. Analysis of results
Posted: Sun Jan 19, 2025 6:11 am
Specify the main key several times in the text. It is recommended to use the main key among the first 150 words, and to do this at least twice.
Use outbound links to other sites. Whenever appropriate, link to other sites to help readers learn more about the topics you cover in your article. Research shows a clear correlation between outbound links and high search engine rankings.
Step 6. Distribute content
Content needs to be promoted. A more or belarus company email list less detailed description of content promotion methods would require a separate article. Here we will only say that distribution should not be limited to reposting on social networks and publishing on your blog. Decent content cannot always promote itself, but if you help it with this, using various tools, it will definitely find its reader, and bring you clients.
Targeting , publications on third-party resources, email newsletters, conversion of material in different forms – all this must be done in the process of distributing content.
When analyzing results, Dean recommends focusing primarily on two key metrics: traffic and conversion.
Ultimately, the point of content marketing is to get more traffic. So if your content isn't attracting new visitors, you're doing something wrong. However, it's important to understand that tangible results come at a distance - from six months or more. In addition, the effectiveness is not always directly traceable. Content marketing often provides indirect sales. For example, according to Dean's analytics, YouTube occupies only 0.2% in the conversion rate. However, in one of his online courses, most clients indicated YouTube as the source from which they learned about the course.
Thus, the growth and decline of conversions, correlating with the growth and decline of traffic, is the main evidence of the effective work of content marketing. Among the intermediate KPIs are:
the time a visitor spends on your site;
p age views (page views);
bounce rate ;
growth of direct traffic and branded queries;
growth of traffic from social networks;
increase in traffic from email newsletters;
growth of referral traffic;
growth of subscribers in social networks;
increased subscriber activity in response to content;
increase in views on third-party resources.
Step 8. Scaling
Let's say you're doing everything right and content marketing is bringing you traffic, leads, and sales. The question that arises is: how do you scale it all up?
Brian Dean does not recommend moving to actively increasing the number of new articles. Quantity always worsens quality. The Backlinko blog has published just over 60 articles in its entire existence, and they attract about 400 thousand visitors each month.
A couple of years ago, Brian published a post titled: “ We Analyzed 1 Million Google Search Results . Here’s What We Learned About SEO . ” It took a whole team to conduct such a large-scale study. If you’re not new to SEO, you’re probably familiar with this study, as are hundreds of thousands of others interested in the topic of search engine promotion. That is, the study paid for the costs of its implementation, and recently Backlinko presented a study of 11.8 million search results , which we already mentioned above and still recommend you read. To paraphrase a classic: if research is being conducted, then someone needs it.
Conclusion
As you can see, there is nothing supernatural in Backlinko's content marketing strategy. Brian Dean's secret is scaling the quality of articles, not their quantity. To attract additional traffic to the site and subsequently generate sales, he used, in fact, classic content marketing with an emphasis on quality, not quantity of articles and their clever adaptation to search engine algorithms. Only this approach in 2020 can provide you with a good flow of visitors, mentions on social networks, backlinks and, most importantly, customers.
Use outbound links to other sites. Whenever appropriate, link to other sites to help readers learn more about the topics you cover in your article. Research shows a clear correlation between outbound links and high search engine rankings.
Step 6. Distribute content
Content needs to be promoted. A more or belarus company email list less detailed description of content promotion methods would require a separate article. Here we will only say that distribution should not be limited to reposting on social networks and publishing on your blog. Decent content cannot always promote itself, but if you help it with this, using various tools, it will definitely find its reader, and bring you clients.
Targeting , publications on third-party resources, email newsletters, conversion of material in different forms – all this must be done in the process of distributing content.
When analyzing results, Dean recommends focusing primarily on two key metrics: traffic and conversion.
Ultimately, the point of content marketing is to get more traffic. So if your content isn't attracting new visitors, you're doing something wrong. However, it's important to understand that tangible results come at a distance - from six months or more. In addition, the effectiveness is not always directly traceable. Content marketing often provides indirect sales. For example, according to Dean's analytics, YouTube occupies only 0.2% in the conversion rate. However, in one of his online courses, most clients indicated YouTube as the source from which they learned about the course.
Thus, the growth and decline of conversions, correlating with the growth and decline of traffic, is the main evidence of the effective work of content marketing. Among the intermediate KPIs are:
the time a visitor spends on your site;
p age views (page views);
bounce rate ;
growth of direct traffic and branded queries;
growth of traffic from social networks;
increase in traffic from email newsletters;
growth of referral traffic;
growth of subscribers in social networks;
increased subscriber activity in response to content;
increase in views on third-party resources.
Step 8. Scaling
Let's say you're doing everything right and content marketing is bringing you traffic, leads, and sales. The question that arises is: how do you scale it all up?
Brian Dean does not recommend moving to actively increasing the number of new articles. Quantity always worsens quality. The Backlinko blog has published just over 60 articles in its entire existence, and they attract about 400 thousand visitors each month.
A couple of years ago, Brian published a post titled: “ We Analyzed 1 Million Google Search Results . Here’s What We Learned About SEO . ” It took a whole team to conduct such a large-scale study. If you’re not new to SEO, you’re probably familiar with this study, as are hundreds of thousands of others interested in the topic of search engine promotion. That is, the study paid for the costs of its implementation, and recently Backlinko presented a study of 11.8 million search results , which we already mentioned above and still recommend you read. To paraphrase a classic: if research is being conducted, then someone needs it.
Conclusion
As you can see, there is nothing supernatural in Backlinko's content marketing strategy. Brian Dean's secret is scaling the quality of articles, not their quantity. To attract additional traffic to the site and subsequently generate sales, he used, in fact, classic content marketing with an emphasis on quality, not quantity of articles and their clever adaptation to search engine algorithms. Only this approach in 2020 can provide you with a good flow of visitors, mentions on social networks, backlinks and, most importantly, customers.