7. Aim For the Primary Tab of Your Prospects’ Inboxes

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6. Learn How to Pass Through The Spam Filter Unscathed
Google automatically marks 16 percent of emails as spam. The spam folder is a notorious black hole where emails are pulled in, never to see the light of day. However, you can escape its gravitational pull by understanding spam filter criteria.

Nowadays, it’s about more than just avoiding a list of “banned words.” While steering clear of trigger words is foundational, taking the steps we’ve already discussed, like authenticating your email domain, monitoring your sending frequency, and keeping your lead list clean, all play equally pivotal roles.

As algorithms evolve, the intent and structure of your content become more vital. Focus on constructing emails that are original, relevant, and professional.

When it comes down to it, bypassing spam filters is all about aligning your emails with best practices. The more authentic you are in your email marketing, the more likely you will be granted safe passage through spam filters.


In 2013, Gmail launched its categorized inbox feature. This presented a unique challenge for email marketers, making us all wonder, “How do we ensure our initial outreach lands in the primary tab?”

The secret is in precision and subtlety. Your ultimate defense against being lost in the dark depths of unchecked emails is to use a conversational tone rather than a hard-sell approach. Keep your email content straightforward and free of excessive promotional language or multiple links, both of which can earmark your email for the ‘Promotions’ category. In doing so, your emails appear more like professional communication and less like a sales pitch to algorithms and prospects alike.

8. Master the Art of the Subject Line
Think of the subject line as your first impression – it can make cameroon cell phone number database or break your engagement. After analyzing hundreds of emails, we have found that even when a subject line was personalized, its tone made a staggering difference, swinging open rates from a mere 7% to an impressive 63%. What we’ve pinpointed is the power of intrigue. Subject lines that steer clear of a direct sales tone and, instead, elicit curiosity have been shown to boost open rates by up to 90%.

However, we don’t want to dismiss the power of personalization. Addressing recipients by their name or referencing a recent interaction can create an immediate connection. Furthermore, brevity is your ally. Aim for concise subject lines, ideally staying within a 50 to 60-character limit toso they display optimally across devices.

For more insights into crafting the perfect cold email subject line and access to 30 catchy subject lines you can steal for your outreach, dive into our email subject line guide.

9. Perfect Your Preview Text
Often overshadowed by the subject line, the email preview, or “preheader,” holds its own weight in the world of engagement. This tiny snippet, visible next to or below your subject line in an inbox, serves as a second hook to reel in your recipient. While your subject line grabs attention, the preview text sets the stage, providing a tantalizing glimpse into the content that awaits.