SEO Case Study on Promoting an Online Auto Parts Store
Posted: Sun Jan 19, 2025 6:03 am
Lead Interest Level in Ordering (Conversion Rate Formula) CR = Total number of conversions ÷ number of leads × 100%. In online promotion, the conversion cost is also important. The conversion cost formula is extremely simple: sum of the costs of all conversions for the period ÷ number of these conversions For example, we take three conversions, the cost of which is $10, $12 and $15. We sum them up and divide by their number (three). We calculate: That is, the average cost of conversion in our case is $12.
3. Of course, this is the simplest example. Usually, we have to work with much larger volumes of numerical data and look for options to automate the calculation process. But this is a topic for a separate conversation. What conversion rate is considered normal? This is a very important point. Most beginners simply do not know what conversion rate is considered ghana phone number list high, normal or low. Google answers this question very succinctly: a normal conversion rate is 2-5%. And here you should have a logical question: normal for whom? The thing is that standards vary in different areas of business and marketing.
Somewhere 2–3% is a great indicator, and somewhere 5–7% is too little. Here are some examples in different areas with average CR indicators for the market for them: real estate sales - 2.9%; B2B consulting - 5%; business services - 3.5%; healthcare - 3.5%; legal services - 3.3%; tourism - 5%. Note that these are average figures. In tourism, for example, 19.7% is considered a high CR, and in B2B consulting, 21.7%. The minimum conversion threshold is also different for each area, and this should be taken into account.
3. Of course, this is the simplest example. Usually, we have to work with much larger volumes of numerical data and look for options to automate the calculation process. But this is a topic for a separate conversation. What conversion rate is considered normal? This is a very important point. Most beginners simply do not know what conversion rate is considered ghana phone number list high, normal or low. Google answers this question very succinctly: a normal conversion rate is 2-5%. And here you should have a logical question: normal for whom? The thing is that standards vary in different areas of business and marketing.
Somewhere 2–3% is a great indicator, and somewhere 5–7% is too little. Here are some examples in different areas with average CR indicators for the market for them: real estate sales - 2.9%; B2B consulting - 5%; business services - 3.5%; healthcare - 3.5%; legal services - 3.3%; tourism - 5%. Note that these are average figures. In tourism, for example, 19.7% is considered a high CR, and in B2B consulting, 21.7%. The minimum conversion threshold is also different for each area, and this should be taken into account.