The percentage ratio between visitors and buyers will be the conversion rate

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On the Internet, you can also find alternative designations for the conversion rate - Conversion Rate and CR. They are the same thing! Important! Do not confuse CR and CTR. CTR is the ratio of clicks on an ad to the total number of its impressions. The formula, by the way, is similar, but these are completely different indicators. We will return to this issue in the next paragraph. To better understand the term CR, let's give an example. You have an online store that was visited by 2,000 people per day. Of these, 300 placed an order.


Conversion in Marketing and Advertising Everything is simple here: CR in marketing is the ratio of website visitors who have completed a target action to their total number; CR in advertising is the ratio of the number egypt phone number list of ad impressions to the number of requests to the advertiser. Note! Conversion is not always synonymous with selling a product or service. Moreover, in most cases we are talking about microconversions — target actions leading to a purchase, and not about the purchase itself. Later we will consider what microconversions and macroconversions are.


What about CTR? This indicator is calculated using the following formula: CTR = Number of clicks ÷ Number of impressions × 100% CTR is an important indicator when analyzing PPC campaigns. But it concerns advertising and assessing its effectiveness, not sales. It can and should be assessed, but equating it to CR is a mistake. conversion formula Conversion in sales If we discuss what conversion is in sales, we are talking about the ratio of real buyers to potential ones. The principles of calculating conversion are essentially the same as in marketing and advertising, but in this case we are more often talking about offline conversions.