You will have a direct relationship with your target

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Likewise, the automation of mailings saves money and time for brands. With Email Marketing, audience, offering them highly attractive offers and promotions at an economic level. This allows brands to accompany people throughout the entire customer journey process . Having a newsletter for the January sales is key because it is the only channel that allows companies to address their public or audience in a massive way with personalized messages. It is increasingly used as a strategy within digital marketing. Benefits of a newsletter for the January sales Some of the benefits of having a newsletter for the January sales include the following: A.- Increase in sales Increased mailing sales Nearly 50% of customers already know what they are going to buy during the January sales period. On the other hand, the other half will be guided by a spontaneous and emotional decision.


It should be noted that January is the period job seekers phone number list when people are most willing to spend their money. For this reason, it is key to have strategies to capture people's attention and attract them, seducing them to buy the products. A newsletter for the January sales is very useful for this task thanks to the personalization and segmentation in the mailings. The fact that the messages are sent to people who have already given their approval makes it a very effective method. B.- Attract new clients Another of the specific benefits of the newsletter for the January sales is that it allows you to obtain new clients and leads. When creating the offers, you should think about aspects that are attractive to those people who have already agreed to receive emails from the brand. This strategy works very well for people who are still undecided in the process of purchasing a product or service.