The automation builder is surprisingly powerful for the price

[Rakibul200]

This lets you sync up student data and behavior across your email campaigns to deliver personalized automations. Pros: Visual automation builder to build out complex student journeys A robust CRM that keeps track of every student interaction Powerful split-testing feature for easy experimentation Cons: There’s definitely a learning curve involved in mastering all its features The interface can feel overwhelming with a lot of options and menus Pricing can jump up pretty quickly as your list grows There’s only a -day free trial available Best for: established course creators who are serious about email marketing and want deep insights into their students’ behavior.

Read our review of ActiveCampaign or get malaysia telemarketing list started for free. MailerLite MailerLite’s email newsletter builder with a pop-up for a custom hero section MailerLite is a good option if you’re working with a tight budget. It starts for free for up to , subscribers and even its paid plans are super reasonable (we’re talking $/month for subscribers). It also integrates with most course platforms through Zapier so you can automate student comms. Pros: An easy-to-use drag-and-drop email builder point A landing page builder at no extra cost Cons: Segmentation isn’t as sophisticated as pricier platforms Reporting and analytics can feel pretty limited The automation builder starts to feel a bit clunky when building out particularly complex workflows Best for: course creators who are just starting out or running a lean operation.

Read our review of MailerLite or get started for free. Website builders with course creation and email marketing tools If you've built your course website on platforms like Squarespace or Wix, you might not need a separate email marketing tool at all. These platforms actually come with their own email marketing features baked right in. Squarespace, for instance, offers sleek email templates and automation tools, while Wix has built-in analytics and an intuitive drag-and-drop email builder. Email Marketing best practices Segment your audience. Tailor your emails based on where your subscribers are in the customer journey—whether they’re leads, current students, or past customers.