Linking the archetype and brand promotion strategy together

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It is not enough to simply decide on a suitable archetype. It needs to be implemented into the chosen promotional strategy. To do this, you need to do the following:

Let's visualize. The archetype should be mongolia company email list reflected in all components of the identity - in corporate colors, logo shapes, decorative elements. And here there are established traditions. Thus, the "Lover" archetype is characterized by dark colors, and "Jester", on the contrary, gravitates toward brightness.
Combine with the "Voice of the Brand". Archetypes also determine the manner of communication with the audience, so the chosen concept will have to be taken into account when developing the Tone of Voice. If you have chosen the "Guardian" model, then your brand should sound confident, reliable, with clearly traceable care. "Lover" is short, sensual lines. And "Jester" is humor, memes, etc.
Reflect the archetype in advertising. Here you need to pay attention not only to the wording, but to the communication channel itself. For example, for "Lover" you should not choose advertising on billboards, but for "Sage" such a format will suit.
Look for ambassadors for your brand. If your brand is represented by a famous person whose image is close to yours, then this will be a definite plus. For example, Nike gets a powerful promotional effect from the fact that its products are chosen by NBA star LeBron James. Of course, there are plenty of options for finding an ambassador, and you don’t need to immediately set yourself up for million-dollar contracts.
If desired/possible, you can visualize the archetype in one or another mascot. This is a character that literally personifies your brand. Like, for example, Yellow and Red from the M&M's ad. Get such a representative hero - and use him in all your brand communications.

In general, an archetype is a powerful support for a brand, the basis for all communication with the audience. In modern language, it is a framework within which you can effectively build your identity. However, to do this, you need to choose the right archetype. And then work with it competently.